Technicoloured dreams and vices

I am tired and yet it’s refreshing every time I need to be creative. It’s not just about the fact that I love my job. It has its days of frustration, it has its days of complete bliss when a simple copy (the advertising people will get this) can brighten up a dull day.

Everything is not perfect and something we all need to understand that it's okay to let it all crack within the weight of your bones. Advertising can really get to you, to each and every vein in you. Sometimes don’t you wonder, “What am I doing? Where’s the gratification?”. Mad Men is a brutal representation of what goes on and gives the outside world a peek in our daily lives. But it’s not just those brainstorming sessions over the puffs and ashes, it is not just the rejections, and it is definitely not that one mind-blowing line (okay, maybe sometimes it is just that one mind-blowing line) – it is more than that!

It’s about rising through the ranks of rejections, disappointments and broken dreams to come back to building a connection with millions of people through you and your creativity. I think for me advertising is not just a fa?ade that a brand needs to put up, it's now supposed to be smart, brutal and relatable.

For instance, coffee is not just about the beans and a quick fix, it has become more about where is it sourced from, what kind is it and can I not make it a habit and instead make it an indulgence.

There are multiple debates and numerous rounds of those feedback from the clients and then of course the internal ‘suggestions’ from the business side (giggle with me you creative assholes). Amongst this uncomfortable chaos, we make ourselves comfortable. We rise above the “as discussed e-mails” and brace ourselves for another day of the same. The time we are living in is so great that you just don’t exist, you excel with your ideas. So even after extending the clock-out time and facing that constant brunt of the “Traffic is not an excuse for you being late” message, we march in and go with the creative flow.

Let’s face it, if the world expects us to think outside the box, then why do we need to work inside one!