Technical SEO vs Content SEO: Essential Knowledge for Local Business Success
Rick Ashworth
SEO Specialist, Click Lion - helping small business and start-ups #amplifyyourroar
What's your biggest SEO challenge as a local business owner? Most people tell me it's how to write effective and optimised SEO content that engages their audience, which sounds logical and hard to argue with, but:
What if after all the hard work to do that, and content SEO is nothing if not a lengthy process, no one can actually access it? It's there, looking all shiny and great, with correct headings, anchor text, CTAs, images and more, and yet, there are no clicks, no time on the page, engagement simply isn't there.
It could be a very simple fix, a change in your technical SEO could see impressions, clicks and, most importantly, actual business, surge!
How do you do that? This is the first of 12 posts to help you understand the basics of SEO and how it affects your business (and how you can fix it). That's enough waffle, let's get on with it:
Quick SEO Self-Assessment
If you answered "no" or "not sure", this series is for you (if you want to make it really quick just get in touch with Click Lion, now)
Why Technical SEO Matters
Think of your website as a shop: content SEO is your window display and your service, whilst technical SEO is whether your front door opens and your card machine works.
Without solid technical SEO, even brilliant content struggles to perform.
Key Differences
Technical SEO:
Content SEO:
Real-World Impact
Imagine a local business, say a recruitment consultant, in Didsbury, but it could be anywhere really, with a site full of great quality content that provides relevant and useful information to everyone who reads it, but the website has dreadful technical SEO:
And the result? Job-seekers get bored and leave the site to go to a competitor - not good.
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Quick Technical SEO Health Check:
Common SEO Mistakes to Avoid
The SEO You Can do Now
Coming Tomorrow
We'll explore crucial ranking factors determining local search visibility.
FAQ
Is Technical SEO more important than Content SEO?
They are both essential. Technical SEO ensures people can find your site, whilst content SEO ensures the value they get when they do.
How Often Should I Update SEO?
At least monthly, but immediate attention should be taken for security issues.
Can’t I Just Do Technical SEO Myself?
Sure, that’s what I’m trying to help you with, but complex needs require expertise. Just like any other job. In theory, you could sell your own house, but regardless of the pain you might feel using estate agents, they are necessary to get the best and fastest outcome.
How Long Does Technical SEO Take?
You should expect improvements to the website and impressions/clicks within weeks, but if you ever hear anyone suggesting significant SEO change in under six-months you’re in for a shock. It’s a long-term investment and, ideally, you should be using an annual strategy.
Need SEO Help?
Don't let technical barriers hold you back. Click Lion specialises in local business technical SEO, and will listen to your needs, devise a strategy and give you a full rundown of where and how you could improve your website for greater responsiveness and user engagement.?
Book a free assessment or check out Click Lion Technical SEO to find out more.
#LocalSEO #TechnicalSEO #DigitalMarketing
Great analogy comparing content to a window display! But if the foundation is shaky, does anyone even care to peek inside? How can we ensure our technical SEO doesn’t just meet the standards but truly dazzles visitors?