Technical SEO Guide

Here are five elements of technical SEO that you need to implement.

1. Page Speed is a Major Factor

When you're using mobile, the speed of your page gets weighed into how good your site is as a match for users. It lets search engines know that it's optimized, updated, and you've tried to streamline the code base.

If you're thinking about user experience, page speed matters as well. When users rank how well a site works for them, they will factor in load time. If it doesn't load within three seconds, they'll consider it a bad match that doesn't give them what they want. Isn't that the ultimate aim of user experience?

2. Bot Instructions Are Case Sensitive

If you're giving robots instructions for your site, you need to ensure that you take case into consideration. Instructions in your robots.txt file need to be all lowercase.

If you play with case, you change the way the information is going to be processed.

Web crawlers, the tool that search engines use to index every site on the internet, look for files on your main directory. If you hide them somewhere else, they may never get read.

3. You Need Infinite Scroll

You want your site to be designed in such a way as to load content as your user scrolls. When they're going down your website's pages, you don't want the content to stop.

Paginated pages combined with a very long scroll will help users to keep reading and staying productive on your site. If new content is constantly available, you'll rank much higher than your competitor's site.

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