Technical SEO is the behind-the-scenes work that makes your website more visible and accessible to search engines. It includes factors such as your website's structure, code, and speed. Technical SEO is just as important as on-page SEO (which focuses on the content of your website) when it comes to ranking high in search results.
- Site structure:?Your website's structure should be easy for search engines to crawl and index. This means using clear and logical navigation, avoiding duplicate content, and using relevant keywords in your URLs.
- Code:?Your website's code should be well-written and error-free. This will help search engines understand your website and index your pages correctly.
- Speed:?Your website's speed is an important ranking factor. Search engines prefer to show websites that load quickly, so it's important to optimize your website for speed.
- Mobile optimization:?More and more people are using mobile devices to access the internet, so it's important to make sure your website is mobile-friendly. This means that your website should look good and function properly on mobile devices.
Here is a checklist of some of the most important technical SEO factors to consider:
- Is your website using HTTPS??HTTPS is the secure version of HTTP, and it's a ranking factor in Google's algorithm.
- Are there any duplicate pages on your website??Duplicate content can hurt your website's ranking, so it's important to identify and remove any duplicate pages.
- Are your URLs SEO-friendly??Your URLs should be short, descriptive, and easy to remember.
- Are your images optimized??Your images should have alt text and titles that describe the image content.
- Are your internal links relevant and well-placed??Internal links help search engines crawl and index your website, so it's important to have relevant and well-placed internal links.
- Is your website mobile-friendly??More and more people are using mobile devices to access the internet, so it's important to make sure your website is mobile-friendly.
- Is your website loading quickly??Your website's speed is an important ranking factor, so it's important to optimize your website for speed.
Technical SEO is an important part of any SEO strategy. By following the tips in this checklist, you can improve your website's technical SEO and improve your chances of ranking high in search results.
- Technical SEO Guide: https://www.semrush.com/blog/technical-seo/ by Semrush
- Technical SEO Checklist: https://www.seoquake.com/blog/technical-seo-checklist/ by SEOquake
- The Ultimate Guide to Technical SEO: https://blog.hubspot.com/marketing/technical-seo-guide by HubSpot