Technical SEO Case Study: Achieving a 531% Increase in Website Traffic for an Old 300 Pages Website with Tomaque
Tomaque had the opportunity to work with a client who owned an old website with 300 pages. The client was struggling to generate significant organic traffic and needed assistance in optimizing their website for search engines. Through comprehensive technical SEO strategies and meticulous implementation, Tomaque was able to achieve a remarkable 531% increase in website traffic. This case study outlines the challenges faced, the strategies implemented, and the outstanding outcomes achieved.
Our client operated a well-established website with a large number of pages spanning various categories and topics. Despite having valuable content, the website was not receiving substantial organic traffic. The client recognized the need for technical SEO improvements to enhance their search engine visibility and attract a larger audience.
The primary challenges faced by the client were:
- Poor Search Engine Rankings: The client's website pages were not ranking well on search engine result pages (SERPs), resulting in low visibility and limited organic traffic.
- Technical Issues: The website had numerous technical issues, such as slow page load speed, broken links, duplicate content, and inefficient site structure, which hindered its performance in search engine rankings.
- Lack of Optimization: The website lacked proper optimization for targeted keywords, meta tags, headings, and other important on-page elements.
The main goals of the technical SEO campaign were:
- Increase Organic Traffic: Improve search engine rankings to drive a substantial increase in organic traffic to the client's website.
- Resolve Technical Issues: Address and resolve all technical issues impacting the website's performance, user experience, and search engine visibility.
- On-Page Optimization: Optimize the website's on-page elements, including meta tags, headings, URLs, and internal linking, to enhance its relevance and visibility in search results.
Strategies Implemented by Tomaque
- Comprehensive Website Audit: Tomaque conducted a thorough audit of the client's website, identifying technical issues, on-page optimization gaps, and areas for improvement. This audit formed the foundation for the subsequent optimization strategies.
- Website Performance Optimization: Tomaque optimized the website's performance by implementing various measures, including optimizing page load speed, compressing images, and enabling browser caching. These improvements enhanced the overall user experience and positively impacted search engine rankings.
- Technical Issue Resolution: Tomaque addressed technical issues such as broken links, duplicate content, and inefficient site structure. Redirects were set up for broken links, duplicate content was consolidated or rewritten, and the site structure was reorganized for improved crawlability and indexability.
- Keyword Research and On-Page Optimization: Tomaque conducted extensive keyword research to identify relevant and high-volume keywords for each page. On-page optimization techniques were then employed to optimize meta tags, headings, URLs, and content, ensuring alignment with targeted keywords and improved search engine visibility.
- Internal Linking Optimization: Tomaque optimized internal linking by establishing a clear hierarchy and linking structure within the website. This helped search engines understand the importance and relevance of each page, enhancing overall crawlability and indexing.
Tomaque's technical SEO strategies delivered exceptional results for the client's website. Key achievements included:
- 531% Increase in Website Traffic: Within a span of six months, the client's website experienced a remarkable 531% increase in organic traffic. This significant growth can be attributed to improved search engine visibility and enhanced website performance.
- Significant Improvement in Search Engine Rankings: The client's website witnessed a substantial improvement in search engine rankings for targeted keywords. Pages that were previously buried in search results now achieved higher positions, driving increased organic traffic.
- Enhanced User Experience: The website's performance optimization initiatives, including improved page load speed and navigation, significantly enhanced the overall user experience. Users were able to access the desired information more quickly and easily, leading to increased engagement and longer page visits.
- Improved Conversion Rates: With the increase in organic traffic and enhanced user experience, the client also observed a notable improvement in conversion rates. More visitors were converting into leads or customers, contributing to the client's overall business growth.
Tomaque's technical SEO expertise and meticulous implementation resulted in a remarkable 531% increase in website traffic for the client's old 300 pages website. By addressing technical issues, optimizing on-page elements, and improving website performance, the client's search engine visibility and organic traffic experienced significant growth. This case study demonstrates the power of technical SEO in transforming an underperforming website into a highly-visible online asset.
Ready to unlock the full potential of your website's organic traffic? Contact Tomaque today and let us help you achieve exceptional results through our technical SEO services!