TechConnectr's Q1 2024 Highlights
Dear TechConnectr Community?
Feeling the pressure to fill your sales funnel with qualified leads? You're not alone. In today's competitive B2B landscape, generating high-quality leads is more crucial than ever. That's where we come in. At TechConnectr, we're experts in enabling B2B lead generation strategies that deliver real results.
In this issue of our newsletter, you'll discover:
Webinar Recap:?
This quarter, we hosted two webinars. Here are the key takeaways from those sessions.
1. How to make your ‘Ideal Customer Profile’ more ideal?
In our recent webinar, Bob Samuels engaged in a dynamic conversation with Mark Ogne, Founder & CEO @ ABM Consortium exploring the domain of ideal customer profiles (ICPs) and how they can be fine-tuned to perfection. With a focus on B2B marketing, the discussion centered around leveraging data analytics to enhance customer targeting and elevate profitability. By dissecting the characteristics of existing customers, attendees gained invaluable insights into crafting ICPs that not only align with company offerings but also yield maximum value. Through a systematic roadmap, participants were equipped with the tools to meticulously create and refine their ICPs, thereby optimizing marketing strategies and ultimately enhancing outcomes. This webinar proved to be an illuminating journey for marketers seeking to elevate their customer targeting prowess and unlock untapped potential within their market segments.? Watch the on-demand recording here: https://bit.ly/3THYuEH? and learn more about Mark Ogne and his Ideal Ideal Customer Profile strategies here: https://martech.org/how-to-make-your-ideal-customer-profile-more-ideal/?
2. Does Your BDR Pipeline require fixing?
Feeling the pinch of a shrinking sales pipeline? You're not alone. Alarming new B2B research reveals a significant drop in reps hitting quota, with only 27% achieving this goal in 2023 compared to 50% the year before. But don't let this trend define your success!
We recently hosted a dynamic webinar featuring industry experts Michael Phelan of Go-to-Market-Pros and Alicia Anderson Pieri. Together, they tackled the root causes behind BDR struggles in securing those crucial discovery meetings, offering proven strategies to overcome these hurdles. The discussion delved deeper, exploring the evolving role of marketing in today's B2B landscape, where going beyond MQLs is essential. They also unveiled research on four effective programs specifically designed to scale discovery meetings for your sales team.
To further illustrate successful implementation, the webinar showcased a real-world case study spotlighting best practices for BDR-led revenue models.?
Missed the Webinar? Watch the recording here: https://bit.ly/3PvCjPH?
Case Study:
Streamlining Lead Generation for a B2B Cybersecurity Client
Challenge: A B2B cybersecurity company needed a way to generate a steady stream of highly-qualified and validated sales leads. They also wanted a simplified payment process for managing multiple vendors.
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Solution: TechConnectr (TC) partnered with the client's media agency, Strategic Media (SM), to develop a streamlined lead generation program.? TC leveraged their lead management platform to manage and optimize leads from 10 different publishers and aggregators.? They also implemented a 2-touch model to ensure leads were engaged before being passed to the client.? For quality control, TC scrubbed and verified all leads before delivery, including offline checks.
Results: The program delivered over 10,000 qualified leads, with an average of 43% receiving the highest lead score. The client reported this campaign as one of their most successful, generating more qualified leads in a shorter timeframe than any other marketing channel used that year.? Even after a change in management, the client returned to SM/TC due to the superior quality and service they provided.
The Role of AI in Modern B2B Lead Generation Strategies
This blog explores how AI is reshaping lead generation strategies, offering actionable insights and strategies to leverage its capabilities effectively. Discover how to embrace AI, experiment, and focus on continuous improvement to apply the best lead-generation strategies.
Upcoming Webinar: Cool AI-powered B2B Marketing Tools?
It’s Webinar Time; let’s upskill your B2B Marketing Tools using AI with "Candid with Bob & Co."?Join us on Zoom for an insightful chat with Shawn Cook on the advantages and pitfalls of harnessing AI power in B2B Marketing Tools?
Register Now: https://bit.ly/tcwebinarmar24?
And meet Our Esteemed Guest: Shawn Cook (Founder of SMC Sales)
Co-Hosts: Bob Samuels, CEO, TechConnectr
Secure your spot Now: ?https://bit.ly/tcwebinarmar24 ?
If you're looking for powerful B2B lead generation strategies to amplify your business growth, we invite you to connect with us at TechConnectr.?
Stay tuned for more valuable content in our next issue!
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Thanks?
The Team at TechConnectr?