Tech3 | Is Zepto's meat brand Relish nearing a Rs 500 crore business yet; IT firms hold off salary hikes; and more?
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Did Relish meat Zepto's expectations?
A year ago, Zepto launched Relish, its in-house meat brand, to challenge established players like Licious, Nandus, Venky’s and others.?
A reality check: While Zepto had previously projected Relish to reach a revenue of Rs 500 crore, internal documents accessed by us reveal a different reality.?
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The current ARR is close to the revenue run rate of Rs 150 crore it had achieved in March 2024. This means that Relish’s sales have more or less been steady in the last two quarters?
Ande ka funda: Zepto has not been accounting for revenue from egg sales, which amounts to around Rs 11 crore each month.?
The company is now moving to include eggs as part of the Relish business. Once that happens, the monthly numbers will increase.
"Without the negative impact the festive season has on meat sales, we are baselining an annualised run-rate of Rs 300+ crore run rate in our meat business. We committed to hitting a Rs 500 crore run-rate by the end of the year and we are quite confident of that milestone," CEO Aadit Palicha told us.?
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5 个月Funny, I didn't know Relish is an in-house brand of Zepto. I have been ordering these eggs for they are cheaper than any others that are available on any online delivery platform and they are better in size and hygienic. I wonder if the sales will remain at the same price point.
Associator Director Growth & Marketing at StayVista | Experienced Digital Marketer | Analytics | Product & Growth | GrowthX fellow
5 个月It’s interesting how factors like seasonality and market positioning are impacting the numbers. The inclusion of eggs as part of the business could be a strategic move to drive momentum. Looking forward to seeing how they adapt and grow as the year progresses.