No Tech Skills Required! Unlock the Power of Video for Your Equestrian Business

As equestrian business owners, we are time poor. Between the yard, the travel and the office most of us have zero?time for marketing. But what if I told you there's a way to harness the power of video marketing without it cutting into your riding time?

As a fellow horse owner, grassroots eventer, and video professional with over 30 years in the industry, I've helped hundreds of busy equestrians like you create fast, easy video content to grow their businesses. In this article, I'm sharing a ridiculously simple method to get all your videos done FOR you at no extra cost.

Your Secret Weapon is at Your Stables

Look around your yard or business. I can guarantee as an equestrian you will see young, horse-loving folk with smartphones in hand? There's your ready to go video production team! Combine their enthusiasm and phone skills with my Equine Video Blueprint and you can transform these eager horse loving helpers into your personal content creators

Gear Up Your Team

Start by getting your team to optimise their phone settings:

1. Whatever smartphones they have get them to go to camera settings

2. Enable 4K if available

3. Set the frame rate to 60 fps

Pro Tip: Utilise the blur feature (Cinematic mode on iPhone 13+, Portrait mode on Google Pixel 7/8, Cinematic mode on Samsung 20+) to instantly transform any location into a professional-looking set even if you live and work in mess and chaos. No judgement here!

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Use my Four Key Shot Size Mash up to create Winning Content

Make sure they know how to get creative and shoot you a variety of shot sizes for your marketing. You want to end up with your own library of winning B roll footage.

1. Shoot wide-angle shots to set a scene

2. Shoot mid shots to showcase your subject's environment

3. Shoot headshots for engaging conversations

4. Shoot close-ups for product features and tip videos

Your 5-Minute Action Plan

1. Identify your potential content creators (stable hands, family members, etc.)

2. Share my Equine Video Blueprint with them (DM me for your free copy!)

3. Set up a quick training session using the 10 simple team training tips

4. Create a shooting schedule to get what you want

5. Start producing professional-quality content for free

By implementing this strategy, I guarantee you'll nail your social media presence, promote your business effectively, and generate more sales – all while spending more time doing what you love and having your team learning new useful skills and doing something they enjoy.

Remember, you don't need to be a tech whiz or buy tons of? fancy new equipment. The trick to create compelling video content is the smartphone? already in your pocket (or in the pockets of those around you).?

WHO IS JAY

I am a video expert based in England and I am the UK’s Number One Smartphone Video Coach. I’ve got over 30 years of experience in TV and video and I’ve worked?as producer, director, presenter and celebrity stylist on a large number of broadcast shows for the BBC, ITV, Sky and C4 and I am a horse owner and full time equestrian obsessive!

Since 2007 I have been the CEO of Violet Productions a successful production company based in London and the Cotswolds making videos for clients?who want to outsource their video needs.

For clients who want to shoot their own video content, my smartphone video online training courses are helping hundreds of people just like you to grow your business or brand with video. My online Equine Video Pro course is tailor made for busy equestrians with an easy to follow step by step guide on how to creating scroll stopping video content in just one day.

You can email me at [email protected]