A Tech Marketer’s Guide to Choosing a B2B Market Research Agency

According to Gartner, 26% of marketers say decision-makers ignore marketing analytics information. Plus, 24% report that decision-makers reject analytics recommendations or rely on gut feelings.

Sadly, in the data-driven marketing world, relying solely on gut instincts can be risky.?

Data-driven decision-making is a more reliable, effective approach. By using advanced tools and techniques, marketers can learn a lot about customers, market trends, and the success of their campaigns.

A B2B market research agency can help by giving you insights into your customers’ wants so you can refine your marketing strategy and gain a real edge!

The power of B2B market research

By working with a good agency, tech companies can:

• Find new opportunities: Analyze patterns in the data to emerging trends and untapped markets
• Segment customers: Identify distinct customer segments and tailor marketing messages accordingly
• Make informed decisions: Use data to make better choices about products, marketing, and sales
• Understand customer needs: Learn about customer needs, preferences, and buying habits
• Analyze competitors: Gain a deeper understanding of competitor strengths, weaknesses, and strategies.

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For example, ViB Research uses its vast network of tech experts to survey targeted audiences. This data can reveal key customer pain points and preferences, which can help you tailor your products and marketing efforts.

Meeting customer needs this way can improve both conversions and customer loyalty.

Here’s some real-life proof!

Real examples of successful market research

How Illumio strengthened market leadership with ViB’s targeted research

Illumio, a cybersecurity firm, aimed to boost awareness and demand for its products. Mandy Skroupa, marketing programs manager, used ViB Research to create impactful, data-driven reports. ViB’s targeted surveys provided insights that Illumio used to develop key reports, including the State of the Security Segmentation report.

These reports became central to Illumio’s marketing, driving conversions and establishing Illumio as a thought leader. ViB’s collaborative, reliable approach helped Illumio repurpose content across channels and meet tight deadlines.

Results and key benefits:

• Increased product awareness and engagement
• Effective content repurposing for a broader reach
• Strong, timely support from ViB

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You can download the full case study here!

Get a sample of Illumio’s market research report here!

Also, check out some more of our sample market research reports:

• Snyk Sample Market Research Report
• Split Sample Market Research Report
• Softchoice Sample Market Research Report

The role of data analytics in B2B market research

In B2B market research, data analytics reduce the margin of error in research findings. Automated processes can continuously refine insights by learning from new data, so research evolves in real time, making it more relevant and valuable.

Data-driven insights help B2B companies make more informed choices. By predicting trends, they can adjust strategies and products to stay competitive. For example, identifying a promising customer segment can guide focused marketing efforts or new product ideas.

In short, data analytics makes B2B market research more precise and insightful. This leads to better decisions and a stronger position in the market.

?? Tips for choosing the right B2B market research agency

When selecting a B2B market research agency, consider the following factors:

• Industry expertise: Find an agency experienced with B2B tech so they’ll understand your challenges.
• Proven track record: Look for case studies or testimonials that show their success with clients like you.
• Lead generation strategy: Look for a company that offers zero-party data. When members freely answer questions, you get precise and updated data. This leads to more accurate decision-making and improved conversion.

• Methodology and tools: Assess the agency’s research methodologies and data analysis tools.
• Survey design and execution: A top-tier agency will work closely with you to design a complete survey that captures the unique information you need. They will then conduct the survey and compile the data.
• Resource availability: Ensure the agency has the necessary resources to meet your project goals.
• In-depth reporting: A quality agency will deliver a full research report that includes raw data, an executive summary, key insights, qualitative responses, visualizations, and content creation guidelines.
• Budget: The best B2B market research agency will offer affordable pricing without compromising quality. ViB offers in-depth research reports that cost three times less than traditional analysts!

ViB: Simple, affordable market research ??

Unlike traditional firms that charge six-figure fees, ViB offers a budget-friendly, efficient approach to B2B market research. Plus, you have full ownership of all data and reports, so you can reuse your findings in any format without extra costs or limits.

Download our ViB Research datasheet or chat with a team member today to learn how we can help grow your business.