AI in B2B: Going Beyond the Hype
In today's issue:
AI in B2B: Going Beyond the Hype
AI's image problem in B2B marketing stems from a lack of clear understanding of its practical benefits. While there's talk of AI transforming B2B marketing, evidence of its impact remains elusive. This report presents five case studies to demonstrate AI's tangible benefits in everyday marketing scenarios, aiming to provide marketers with confidence in adopting AI-enabled systems.
Augment Your Marketing Team with Staffing Solutions
Using a service provider to help you manage the process of adding experienced marketing professionals to your team, will remove the recruiting and administration burden from your to-do list, allowing you to focus on meeting your marketing objectives.
Best Practices for Email List Segmentation
Irrelevant emails can quickly turn off recipients, leading them to ignore or even mark your messages as spam. To avoid this, many marketers use email list segmentation. This strategy helps tailor content to specific groups, boosting email open rates, clicks, and conversions. According to Constant Contact's research, personalized emails generate an average of $36 for every dollar spent. The bottom line? Email segmentation is a must-have marketing tool for driving engagement and ROI.