Elevate Your Brand Campaigns with Cross-Channel Tactics
In this issue:
11 Ways to Support Your Next Big Brand Campaign
Embracing bold creativity in your B2B marketing brand campaigns can lead to significant wins. To help you succeed, LinkedIn has compiled top strategies and best practices. Learn how leveraging cross-channel tactics, particularly combining LinkedIn with off-platform tactics, can extend your campaign reach and amplify exposure. Aligning messaging and content across platforms reinforces your brand's message and allows for greater audience interaction, ultimately increasing the impact of your campaign.
Mastering Social Engagement: 10 Tips for B2B Tech Marketers
Engaging B2B tech buyers on social media requires a strategic approach. Learn how to craft authentic content, use videos effectively, incorporate user-generated content, make your content interactive, ensure quick consumption, promote your brand's personality, be responsive, empower employees to share, post at optimal times, and maintain consistency to drive social engagement.
Is sustainability still a top priority for the IT ecosystem in 2024?
Earlier this month, Canalys Insights released its annual Global Sustainable Ecosystems Survey, highlighting insights from 656 partners across 57 markets on sustainability strategies and the influence of AI on ESG efforts. While customer-driven demand and regulatory pressures are pushing sustainability initiatives, the channel faces challenges in emissions tracking and balancing AI's benefits with its environmental impact.