Tech Magic

You're the tech genius. ??

You know your stuff inside out. ??

Buuutt...

Things are not so simple for others. ??

They see magic when you see logic.

They see a maze when you see a roadmap.

They see a problem when you see an opportunity.

So how do you make them see what you see?

It's simple: humanize it!

Tell a story.

Use analogies.

Visualize the end result. ??

People follow emotions and feelings. Not bits and bytes.

So next time you're explaining something techy:

• Think about the user experience ???
• Use stories and analogies they can relate to.
• Simplify, simplify, simplify!

Because when people understand, they act.

And that's how you make magic happen! ?