Tech, Logistics, Environmental Impact, and Translation

Marcus Mogéus, Chief Marketing Officer of AutoStore, explains that maximizing efficient use of your space helps the environment and the planet by minimizing your land usage – for industrial buildings, for instance.

AutoStore helps warehouses, manufacturers, e-commerce companies, and grocery stores optimize logistics and simplify fulfillment; the need for such services is clear, based on the company’s growth. With over 50% CAGR over the last 10 years and over 70% CAGR during Covid, AutoStore’s global growth has been consistently explosive.

When AutoStore started in 1996 in a small town in Norway, its founder thought about global expansion from the start. Their mantra then and now is: “Let’s get as many bins as there are people in the world.” To do this, they built a proprietary system that uses robots and tracks to move storage bins quickly to fulfill orders. Each system is custom-designed and -built for the client.

Listen to the episode here:

Operating in over 45 countries through a network of qualified partners and servicing multiple industries, Marcus’ biggest challenge in global marketing has been getting the messages right across countries and industries. For example, some countries focus on decreasing the costs of human involvement, while others want to focus on increased automation. Yet, it’s not as easy as localizing the message for each country.

Industries vary in what they want from AutoStore’s cube storage automation. An online apparel store cares about the speed of fulfillment, while an industrial products company may care more about cost efficiencies. These differences can then align across countries.

Download your global growth treasure map - a collection of the most treasured and trusted exporting resources today!?

Marcus explains that language translation is an important part of their go-to-market strategy. AutoStore works with local agencies for translation, while coordinating global branding and messaging with the corporate office. Their focus is always on the human element and what the customers can achieve, and that simple goal has revolutionized automated fulfillment.

For more real-world, global business stories – the successes, challenges, and failures – subscribe to The Translation Connection newsletter today!