Tech and Innovation Once Again Headlined a Strong SXSWi 2016
SXSW is known for looking into the future of tech and innovation, and 2016 was no different.
I was able to sit with Pepsico President Brad Jakeman for a fireside chat about how culture continues to drive innovation, a move that is encouraging a lot of companies to realize doing what’s best for people and communities can also be good business. (Want more SXSW highlights? Check out Brad's post.)
At the “State of Media and Tech” panel, I spoke with a groundbreaking group of media executives about how tech and media have transformed one another over the past decade -- something we’ve seen firsthand at Mashable. By utilizing our predictive analytics tool, Velocity, we’ve found we can better our content by finding the best stories and telling them in the right way to the right audiences -- a trend that will only gain more traction as we move into the future.
“The Internet of the future,” was the theme of this year’s Mashable House, which explored the ways that tech, media and communication in general will continue to evolve in the years and decades to come.
One way we see tech evolving is through virtual and augmented reality, both of which came to life in exciting ways at the Mashable House through the Las Vegas VR Bar and the Qualcomm Invisible Museum. Not only being able to see the world virtually, but being able to see the real world meld seamlessly within a virtual world, is going to give brands and consumers new ways to interact and explore as we move into the future.
We’ve also seen a push toward social media as social messaging, something you're seeing now with apps like Viber. Mashable released its own in-app Viber stickers on March 10, and we brought that interaction to the real world at the Mashable House by creating physical versions of something that normally lives solely in the digital sphere.
As always, it was an honor to be present at such an important and boundary-breaking event. I look forward to seeing what’s in store for SXSW 2017.
Founder & CEO, skignz
8 年That's the best content I've heard from the whole of SXSW as if found the rest drab and uninspiring, talking with you and Seth Rogin provided great relief in an otherwise standard event. Glad we could help by providing the Internet in the sky around Mashable House. ??
Business Consultant- Asset Advisor- Network Marketing Industry Consultant- Entrepreneur
8 年Sick chairs. ????.
Marketing and Business Operations Pro, Live Events Aficionado, Real Estate Manager, Musician, Runner, History Buff aka History Nerd, Father of 2 Lovely Little Ladies
8 年On point as usual Pete - especially regarding telling the right stories for the right audiences on the right channels. The distributed web model is exciting but also a bit intimidating. A tool like Velocity must help lessen the manual burden. Is Mashable planning to license it at some point?