Tech influencers, successful crisis PR and AI in marketing - Deepening know-how in the currently significant topics

Companies are successful in the long term if they use a marketing strategy that is individually tailored to their goals. A balance between PR and marketing is essential to penetrate the market and be prepared for any crisis.

Tech influencers are a good place to start. Due to the constant change, in consumer behaviour, influencers who can primarily identify with topics like cybersecurity and FinTech are becoming more and more popular on social media.

As a result, they are considered a successful further development of influencer marketing and are a useful addition to the marketing strategy.

In order to be able to act with an overview and clear strategy in times of crisis, it is important to gain a level of knowledge in advance that can turn a threat into an opportunity and preserve a positive image.

Have you become curious? We would be happy to support you in implementing a successful PR and marketing strategy and provide you with helpful tips and suggestions. Feel free to contact us at [email protected].?

Enjoy reading and discovering.

Your HBI Team

Techfluencer - How Influencer Marketing Works in the Tech Sector

Influencer marketing is increasingly coming to the fore and many companies are already benefiting from its addition to the marketing mix. Particularly relevant to the B2B sector are the so-called tech influencers, who specialise in technology areas such as fintech and cybersecurity.

Learn now how influencer marketing works and succeeds in the tech sector.

10 steps to creating an effective crisis PR routine

Shitstorm and bad headlines - now what? A loss of image is one of those events that a company drastically tries to stop, however, in such a fast-paced world we know today, it's not that easy. So when the "worst case scenario" occurs, the task is to overcome the situation by means of successful PR.

Learn more about effective crisis PR done here.

5 Effects of artificial intelligence on marketing

Almost everyone now knows what artificial intelligence is and what it is capable of. In marketing, too, it is an important tool for solving everyday tasks efficiently. But AI can do even more in marketing.

Find out here which 5 effects of AI in marketing are the most significant.

About HBI Communication Helga Bailey GmbH

HBI Communication Helga Bailey GmbH was founded over 40 years ago in Munich and is one of the most dynamic and innovative communication agencies in Germany. Its main focus areas are technology, innovation, sustainability, logistics, retail, and healthcare. HBI achieves outstanding results for companies of all sizes and counts start-ups as well as multinational corporations as its clients, many of whom have been cooperating with HBI for over a decade. The agency supports German companies in their global expansion as well as international companies entering the German market. HBI specializes in digital communication with a dedicated social media approach and comprehensive PR activities. With services like the Digital Executive Program and our social selling strategies, we incorporate a strong presence on social media into the sales strategy and establish our clients as thought leaders of their industry. For many years, the agency has been part of the Worldcom PR Group, the world's largest global network of independently owned PR agencies and cooperates with its partners worldwide. Our common goal is to create additional value for our clients within and across national borders.