Tech at the Heart of Packaging

Hello Packaging Innovators,

Connected Packaging is revolutionising product interaction ??. Digital technologies like QR codes, RFID tags, or NFC chips are creating an interconnected packaging system, directing in a new era of consumer engagement. A simple scan or tap from a smartphone ?? initiates a digital journey, providing consumers with a wealth of product information at their fingertips.

This trend is growing rapidly; our recent survey indicates a substantial uptake with 81.5% of professionals now using Connected Packaging, a dramatic increase from 46% in 2022. Also, 50% of survey participants acknowledged the potential of Connected Packaging to gather essential consumer data and engage customers directly, with 48% appreciating its educational aspect ??.

Looking ahead, 91.8% of survey participants believe Connected Packaging will continue to grow in significance. An impressive 90.7% view it as a positive force for their company's sustainability credentials—a crucial concern in today's eco-conscious market ??.

For a more detailed exploration of Appetite Creative’s survey findings, please visit the full article.

At Appetite Creative, we are at the forefront of this transformative shift. We're enhancing packaging into a dynamic media channel, engaging users with interactive games and quizzes ??. Our collaboration with Tetra Pak and Woodlands Dairy highlighted the success of this approach, with an impressive average user engagement time of 2 minutes and 14 seconds and a below-average bounce rate of 18% ??.

Additionally, a remarkable 30% sales increase was achieved ??, cementing our approach as not only innovative but immensely fruitful ??. This achievement stands as a testament to our groundbreaking strategy, underlining our reinforcing our role in leading this major change??.

To explore our work in action, visit our YouTube channel and Case Studies section.

Thank you for joining us on this extraordinary journey in packaging innovation ??. To stay updated with the latest news and developments, please visit our website.