Tech giants could finally win in health care because they're sticking to what they know

Key Points

• Technology companies have a better shot at succeeding in health care by playing to their strengths.
• Health investor Dave Chase notes that previous efforts have failed due to a lack of understanding of health's complexities.

Tech companies such as IBM, Microsoft and Alphabet have tried to fix health care before and failed. As Seattle-based health investor Dave Chase notes, some of these efforts, like Google's ill-fated Google Health, failed to get off the ground, despite an investment of millions of dollars in talent and resources.

But Chase says these companies appear to be learning from their mistakes. Instead of going broad, tech execs are focusing on the corners of the market where they can do well. "It's a misnomer to think of health care as a multitrillion-[dollar] market," he says. "Really, it's a thousands of billion-dollar markets requiring a range of go-to-market approaches."

"There was this hubris before that we're not seeing as much now," says Chase. "Now these companies are taking the time to understand health's idiosyncrasies without being shackled by them."

Read the full article on CNBC.

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Dave Chase is the co-founder of the Health Rosetta (a LEED-like organization for healthcare), and author of the book, “The Opioid Crisis Wake-up Call: Health Care is Stealing the American Dream. Here's How We Take it Back.” Follow the link to the book for a free download of the book. Chase's TEDx talk was entitled "Healthcare stole the American Dream -- here's how we take it back." See the Health Rosetta website for how to get involved, resources and how to join others to support its mission.

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