Tech Giants Bet On Health A.I. And Telemedicine

Tech Giants Bet On Health A.I. And Telemedicine

In recent years, it has been clear that big tech companies like Google, Apple and Facebook want to have a lasting presence in the healthcare industry. It is not only a lucrative industry but also a means to gain trust among their users. 

Apple, Google and, of course, Facebook blatantly mishandled user data and/or featured vulnerabilities in their services that could compromise those data. The need to rebuild their public image becomes ever more pressing if they want to stay relevant in the tech industry; and one way to do so is through healthcare. 

To work on their public image, they can couple their technological expertise with their user base to benefit the healthcare landscape. The COVID-19 pandemic offered one such possibility, with Google and Apple collaborating on a privacy-focused contact tracing app. However, their ambitions extend beyond the pandemic, as we elaborated in our e-book. This article on the other hand aims to supplement the e-book with recent news and developments around trends that companies have adopted since we released it.

Amazon’s dive into telemedicine

In recent weeks, Amazon’s healthcare efforts have seen both ups and downs. The major down being the end of Haven, a partnership it started three years ago along with Warren Buffett's Berkshire Hathaway and J.P. Morgan Chase. This venture aimed to provide healthcare services and insurance at a lower cost to those companies’ employees; with the potential to expand to other firms as well.

This setback did not mean that Amazon is backing away from healthcare. On the contrary, Amazon Care, the company’s telehealth branch, expanded into 21 more states in the U.S. Previously, the service was only available to Amazon’s own customers, but a few weeks ago, the company announced that Amazon Care will also expand to other companies across the U.S. in the summer.

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Source: https://amazon.care/

Walmart’s ambitious healthcare plans

One might be surprised to see a multinational retail corporation like Walmart venturing into healthcare. However, the American firm has been steadily building a foothold in this industry in recent years without any signs of slowing down. In the U.S., Walmart established 600 COVID-19 testing sites; is planning to roll out COVID-19 vaccines in 11 states; and has already opened 20 standalone healthcare centres complete with primary care, emergency care, labs and more. It plans to open 15 more this year. By 2029, Walmart’s board even plans to scale to 4,000 clinics.

Their aim is to make quality healthcare more affordable and accessible; and their advantage in potentially achieving that is that 90% of Americans live within 10 miles of a Walmart store.

IBM might be distancing itself from the industry

Watson Health, IBM’s A.I. healthcare arm, has met with some considerable challenges in recent years. It received wide criticism following reports that questioned its diagnostic prowess while pointing out potential risks to patients’ safety. It also faced management issues and had to lay off part of its workforce in 2018. In early 2021, news emerged that IBM is considering to sell Watson Health altogether.

The company invested considerable resources into Watson Health which, despite past issues, continued to yield promising results. In February, researchers at the branch shared their findings after training their algorithm to predict with 75% accuracy who among elderly patients could develop Alzheimer’s.

IBM abandoning these efforts comes at a surprise, but it can be attributed to reluctance among healthcare workers to adopt such A.I. tools.

Apple using the Apple Watch to make patients the point of care

Apple entered the healthcare market later than its competitors but is working on acquiring a significant share of the market, if its recent moves offer any indication. To validate the efficacy of its Apple Watch, the company has teamed up with various institutions for establishing its clinical accuracy. One of the most recent ones showed that the cardiac metrics it monitors is as good as clinical tests. The results suggest that the Apple Watch could thus be adequate for remote monitoring of elderly patients with cardiovascular disease.

The Tech Giant is showing further interest in healthcare A.I. as it is reportedly developing machine learning algorithms to detect certain conditions early.

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Source: https://www.apple.com/

Small steps and big fixes by Microsoft

Software giant Microsoft has a complicated history with healthcare. In 2019, it pulled the plug on HealthVault, its online personal health record system, which was launched in 2007. Its line of fitness trackers, the Microsoft Band, also followed a similar fate. But instead of giving up, Microsoft refocused its efforts towards cloud computing and A.I. in healthcare. 

Earlier this year, the company released its Vaccine Registration and Application System aimed at assisting the COVID-19 vaccination campaign in the U.S. However, users encountered issues with the platform, which were addressed with a new offering

In the U.K. Microsoft teamed with 13 startups working on A.I. tools to help the country’s healthcare sector.

Google’s healthcare branches Alphabet and Verily are very active

Whether it’s in medical A.I. or fitness tracking, Google’s presence in healthcare is palpable through its numerous arms, which are forging ahead in the field. Verily, Google’s Alphabet healthcare branch, announced its partnership with Otsuka and Click Therapeutics in February for a clinical trial that will study the effects of digital interventions on patients with major depressive disorder. The research project will leverage Verily’s Project Baseline platform. 

Alphabet's Verily also announced another partnership in March with Highmark Health for the Living Health Initiative. The latter aims to redesign healthcare delivery with a focus on patients. This collaboration will employ Verily’s digitally-enabled tools for personalised chronic care management of conditions like congestive heart failure and chronic obstructive pulmonary disease.

NVIDIA

The graphics processing unit (GPU) manufacturer has been making strides in the healthcare industry; and even has a dedicated healthcare branch to offer solutions that its computing platform can deliver in this area. 

Its latest foray in healthcare involves a partnership with Harvard University to develop an A.I.-based genome research toolkit. It is even touted as being able to sequence a whole genome in 30 minutes.

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Source: www.wired.com

The developments touched upon here show that tech companies will play a major role in the future of care with the products they can bring to the table. However, they won’t be as successful in, say, creating a different form of healthcare system altogether like Amazon attempted with Haven. 

What they can do is innovate in this sphere with their own unique expertise, services and user base. To learn more about how they are leveraging these assets for a share of the healthcare market, we wrote an e-book dedicated to the subject. The e-book itself is still up-to-date about the high-level directions and we would encourage you to grab a copy. 

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Dr. Bertalan Mesko, PhD is The Medical Futurist and Director of The Medical Futurist Institute analyzing how science fiction technologies can become reality in medicine and healthcare. As a geek physician with a PhD in genomics, he is a keynote speaker and an Amazon Top 100 author.

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Dasha Randlett

Marketing, Product & Project Management | GTM, Growth & Demand Gen | Market Research & Positioning | Product Strategy & Messaging | Events & Tradeshows | Communications & Change Management | IC & Leadership

1 年

Your article sounds like a timely and critical exploration of how big tech companies are navigating the healthcare sector, especially considering their past challenges with data handling and privacy. The move into healthcare by giants like Google, Apple, and Facebook could indeed be seen as a strategy to rebuild trust and stay relevant. In your analysis, how do you assess the potential impacts and implications of these companies entering the healthcare space? Are there particular trends or strategies you've identified that these companies are adopting to reshape their public image and establish a foothold in healthcare? Additionally, it would be interesting to know your perspective on how these tech giants' involvement might influence the future of digital health and medicine. Do you discuss the balance between innovation and user privacy, and how might these companies address the ethical concerns surrounding data use in healthcare? Your insights into the strategies and implications of tech giants moving into healthcare could offer a valuable perspective on the evolving intersection of technology and medicine.

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Johan Schoeman

Product Owner at Digital Gaming Corporation

3 年

#healthtech

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Hena Jose

Genomics | Healthtech | Lifescience | Information Technology

3 年

Would be good to see the solution from NVIDIA which can perform genome analysis in 30 minutes. To understand how much this development is significant we must look back at the fact that it took 13 long years to complete the first Human Genome?sequencing Project

V Tyl

Pharmacy Technician at CVS Health

3 年

Thanks for sharing

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Roy Lippin

Banking and Financial Support Services at Pratt Institute

3 年

@ N

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