TEAM BMC AND MOTUL PARTNER UP for UCI Mountain Bike World Series
Motul and Team BMC signed a 3 Year partnership for the UCI Mountain Bike World series. Motul will provide the team with its full range of high-performance cleaning and lubrication products and will benefit from the team's expertise to develop, test and validate new products and pursue its quest to be the 2-Wheel care specialist.
Established in 1853 during the Industrial Revolution, Motul recognized the performance demands of emerging inventions such as cars and industrial equipment. Since then, the industrial and automotive sectors have become synonymous with dynamism and continuous evolution. Pursuing perfection entails mastering every process a company will encounter. Having entered the cycling scene years ago, Motul now aspires to bring the same level of expertise to bike care.
Motul and BMC share the same values in performance, innovation, and high-end products. With this new partnership Motul commits to offer specialized bike caring products tailored to the unique demands of high-performance bicycles, Motul could enhance the overall user experience for BMC customers.
For the French company, supporting Team BMC’s athletes during the biggest races on the planet, further emphasizes the will of the company to become the 2-wheel care specialist.
领英推荐
Olivier Montange, Chairman of Motul's Management Board, comments:
“Partnering with best racing teams and OEMs across the world to develop, test and market the best possible products has always been the DNA of Motul across its product ranges. We are very proud to open a new chapter of our bike care development partnering with Team BMC, BMC’s Factory-owner Professional XC Team, which whom we share the same values of performance and innovation and the will to preserve our playground”.
Ama?l Moinard, BMC Racing Team Manager, highlights the value of having a partner with such a rich heritage in an essential aspect of performance:
"We are committed to pushing the BMC Fourstroke to its limits. To achieve this, regular cleaning and maintenance are indispensable. Our mechanics invest significant effort in ensuring the BMC Fourstroke are in optimal condition for every training session and race. The more efficient we can be, the better, and Motul facilitates exactly that. With their products, Team BMC can enhance efficiency even further."
Moinard further emphasizes, "Moreover, Motul's high-performance bike care provide us with the assurance of exceptional products that significantly contributes to riders' performance during races, regardless of weather conditions."ABOUT MOTUL