The Team Behind Your Event Experience

From the outside, the teams that bring events to life can seem like a well-oiled machine, but there is a network of roles and relationships powering the experience. After decades in the industry, we understand how confusing the world of event contractors can be, even for industry insiders.

To empower you as an event professional, we've outlined the key roles between the teams working on your event. With this, you can confidently navigate the world of event contractors, even with the flurry of activity in the days leading up to your event.

Who's That Event Contractor: Event Management VS. General Services

Let's start with two behind-the-scenes teams you may not realize have key differences in their offering. Event management companies plan and organize the event. They often handle everything from vendor coordination to budget management. General services contractors (GSC) focus on specific services such as labor, equipment rental, and booth installation.

An easy point of reference is the line between planning and execution. Generally, your event management company plans every detail of your event while the general services contractor brings the plan to life.

A Few Examples of Key Differences

Remember that these roles are flexible. The industry has changed over the past few years. Some general services contractors are expanding to include event management and conference production. The pivot allows them to be a one-stop solution for clients. When searching for event support, it's important to be specific since 'event management' is often used as a catch-all phrase.

Hiring Event Contractors: What to Look For

Looking for an event services partner takes time and effort. When looking for an event management company or general services contractor, it's important to focus on the area that matters most - the people working on your show. A high-quality event services partner should have access to reliable and experienced labor teams that add value to your event.

Assembling Your Dream Event Team

Success hinges on having a reliable and professional crew. Whether you're planning a large-scale event or a smaller corporate gathering, your staff can make or break the experience. Ensure seamless operations and happy attendees by prioritizing safety, customer service, and open lines of communication.

To avoid headaches and costly overruns, make sure you:

●???????Identify areas that could cause delays

●???????Look for ways to minimize your invoice

●???????Understand the levels of experience

●???????Communicate often and effectively

Maximize Impact with Your Audiovisual Services (AV Team)

AV is a highly technical field, and you should look for a partner who will create the best experience for attendees. Look for someone who can offer ideas and insights, not set up and wait for the show to begin. You'll only know what to expect and how to leverage their skills by asking questions.

●???????Learn how they manage projects and in-show snafus (it happens)

●???????Discuss venue specifics and potential challenges

●???????Talk about the technicians who will be on your show

There are many parts to the event puzzle, but people are key to your success. They also present the most ambiguity when managing budgets. The more specific you can get as you look for an events partner, the better.

Event Services: How to Choose the Right Partner

When planning events, you need reliable contractors and vendors you can count on. But how do you find the right partner for your specific needs? Here are key factors to consider:

?Define Your Needs

Having a clear understanding of your specific event requirements is crucial. While vendors and contractors may be able to guide you, it's essential to ask questions and request case studies of similar events.

Assess Their Capacity

Experience and cost are not the only factors that matter. Ask about capacity and how they balance resources for different sized events or if multiple shows are scheduled. Knowing how they prioritize and commit to delivering a quality event is critical.

Evaluate Communication Processes

Ask how the vendor manages updates, communication and expectations with key stakeholders. You should understand how they share information and manage budget changes, so your team can make informed decisions.

We Understand that Events Are All About People

You deserve best-in-class services for your event. When you have a dedicated partner by your side, navigating an ever-changing industry, you can trust Sho-Link to help you master the mystery of event success.