A Teaching Story for Salespeople

This story has been told for over one thousand years. It has something useful to say to people who sell for a living.

Truth, naked and cold, had been turned away from every door in the village. Her nakedness frightened the people. When Story found her she was huddled in the corner shivering and hungry. Taking pity on her, Story gathered her up and took her home. There she wrapped her cloak around Truth, warmed her and sent her out again. Wrapped in the cloak of Story, Truth knocked again at the villager’s doors and was readily welcomed in the people’s houses. They invited her to eat at their table and warm herself by their fire.

Jewish Teaching Story

Clothing the logical justification for your products or services in story is a powerful way to get prospects to open the doors of their minds to you.

Research shows facts are 20 times more likely to be remembered when wrapped in a story narrative!

A properly crafted and delivered story is the key to gaining the favorable interest of your prospect or audience.

The truth is, people you desire to influence do not initially want logical justification for buying your product or services.

What they really desire is trust. Trust in you, your company and ideas!