Teaching ChatGPT About Your Business: Adding Context to Your Prompts

If you've been following our journey into the world of AI-powered content creation, you know how transformative tools like ChatGPT can be for small businesses. In our exploration, we've unveiled the secrets of using?ChatGPT for crafting high-quality marketing emails, showcased how to employ?ChatGPT as your dedicated AI blog writer, and even unraveled the methods to?train ChatGPT to capture your unique voice and tone.

As we continue our exploration, our focus in this post narrows down to one pivotal aspect: refining the quality of AI-generated content by harnessing the unique knowledge and context specific to your business. Rather than approaching content generation as a generic task, it's about molding ChatGPT to be an extension of your brand's voice, ethos, and uniqueness.

Stay with us as we dive deeper into making ChatGPT work optimally for your business, extracting every ounce of potential this AI tool has to offer.

Understanding AI’s Limitations

While ChatGPT is an astonishing tool, promising efficient content generation with minimal human intervention, it's essential to grasp its inherent limitations. Doing so will ensure that you, as a business owner, have realistic expectations and can utilize the AI optimally.

ChatGPT's Knowledge

At its core, ChatGPT is a machine learning model trained on vast swaths of internet data up until September 2021. This means while it possesses a broad understanding of general knowledge, it may not always be up-to-date with the very latest trends or events. Furthermore, if you ask ChatGPT about yourself or your business, it likely won't know much, if anything, about you unless you're already well-known. For most small businesses, this means that if we want ChatGPT to write accurate, high-quality content, we'll need another way to provide it with information about your business. This is precisely where adding relevant context to your prompts becomes crucial.

Hallucinations

At times, ChatGPT, like other AI models, might produce content that seems plausible but doesn't align with factual reality or specific context—a phenomenon often termed as "AI hallucination." To illustrate, imagine you run a small cafe renowned for its artisanal, dairy-free lattes. If you merely ask ChatGPT, "Tell me about my cafe," it might weave a captivating tale about a coastal cafe dishing out classic breakfast treats. While entertaining, this story doesn't accurately represent your unique business niche.

These hallucinations emerge when the AI lacks a definitive context or when ambiguous prompts leave too much room for interpretation. However, sometimes the context needed isn't as straightforward as defining the specialty of a café. What if your realm of work or interest spans a more intricate spectrum? By providing detailed and precise information about your cafe's unique specialty, you can significantly reduce the chances of such deviations and guide the AI toward generating content that genuinely mirrors your business's essence.

Simplifying Your Context with ChatGPT

Consider a situation where you operate an online store specializing in beekeeping supplies. Now, you wish to pen an article on "How to Help Save the Bees in Your Area." Rather than solely leaning on personal knowledge, you decide it's imperative to incorporate insights from various authoritative sources, like scientific articles or expert-authored guides. But there's a hurdle—these documents can be exhaustive, filled with jargon, and time-consuming to sift through.

Wouldn't it be beneficial if ChatGPT could distill these lengthy sources into concise, relevant context for your article? Enter the concept of extracting a "Context Summary."

Creating the Context Summary

By devising a structured prompt, we can direct ChatGPT to synthesize the essence from large pieces of information. This ensures that your final article not only resonates with the core principles from authoritative sources but is also tailored for your audience. Here's the prompt designed to guide ChatGPT:

Please write a very detailed summary of the provided context; I will refer to this as the “Context Summary” from now on.

I will be utilizing the “Context Summary” when I generate content to ensure it contains the most relevant information; to be clear, you will not be generating any content, only providing me with the “Context Summary” for future use.

Here’s information about the content I will be generating:

An article about how to help save the bees in your area.

When writing the “Context Summary” it’s crucial that you do not include any information that isn't in the provided context.

Provided Context:

[Your source text here]

Please respond with only the “Context Summary” and nothing else.

Dealing with Large or Multiple Sources

For topics as comprehensive as bee preservation, relying on a single source might not suffice. If you're referencing multiple lengthy articles or studies, a single Context Summary might not capture the full scope. Here's a streamlined approach:

1. Iterative Summarization: For each primary source, use the aforementioned prompt to generate individual Context Summaries.
2. Consolidate: Feed these separate summaries back into ChatGPT, asking it to fuse them into one encompassing Context Summary.

Utilizing the Context Summary for Content Generation

Armed with your distilled Context Summary, you're set to generate the primary content. Presenting this consolidated context to ChatGPT ensures the output mirrors the most pertinent insights and aligns intricately with your topic.

Advanced Techniques: Simplifying Context Creation

We walked through the manual way to extract vital context for content generation, but imagine a streamlined approach that's even more powerful and efficient. Here's how it works:

A Futuristic Digital Library

Picture a futuristing library where instead of manually reading through each book, you just tell the library what you're interested in, and it instantly hands over the most relevant snippets from various sources. The trick? The library understands the?meaning?of your request, it’s not just searching for the words you used.

Breaking Down and Storing Information Efficiently

When we come across a vast amount of text, like research papers or articles, we can break these down into smaller, more digestible sections and store them in what's known as a vector database — this is our digital library.

In this database, if you're looking for information on "saving the bees," instead of having to sift through everything related to bees, it would instantly provide you with the most relevant sections for you to provide to ChatGPT. This makes generating a Context Summary much easier and faster.

Making It Work for Your Business

This all might sound a bit high-tech, and in truth, it is. While you could set all of this up manually or even code it if you're technically inclined, that's a story for another day. For most businesses, the real magic happens when a tool can seamlessly bridge the gap between your wealth of business information and the power of AI like ChatGPT.

Introducing Aiva.Work

My tool,?Aiva.Work, is designed to bridge the capabilities of AI, like ChatGPT, with your business's unique knowledge, ensuring content generation that is tailor made for your business.

Integrating Your Business Context

At the core of Aiva.Work is its ability to make use of specific information about your business. Upload information like your sales pages, blog content, video transcripts, product descriptions, company values, FAQs, and more. Once integrated, it adapts its content outputs to resonate with your brand and industry.

From Knowledge Base to Content

By uploading all these details to Aiva.Work's Knowledge Base, the tool becomes well-versed in your business's nuances. This drastically simplifies content creation, making every generated piece an accurate reflection of your brand.

A Dive into Aiva.Work's Toolset

Aiva.Work's expansive toolset is like the Swiss Army knife for businesses looking to harness AI for content generation. Let's spotlight a few that businesses find exceptionally valuable:

• Blog Post Tool:?Gone are the days when you'd stare at a blank screen, unsure where to start. The Blog Post tool seamlessly generates engaging content on your chosen topic. By leveraging the information from your Knowledge Base, it ensures the content is not only relevant but also aligns seamlessly with your brand's voice and messaging.
• AIDA Marketing Model:?Beyond content, your marketing strategy needs finesse. This tool provides actionable suggestions, helping refine your approach from grabbing attention to driving action.
• Lead Magnet Ideas:?In the digital age, capturing potential client interest is crucial. Whether you're a startup or an established brand, generating compelling lead magnets can set you apart. Based on your keywords and target audience, this tool crafts potent lead magnet concepts, primed for engagement.

While these are just a few highlights, Aiva.Work encompasses a broad spectrum of tools, each crafted to address specific content needs. Whether you're drafting social media posts, planning email campaigns, or responding to customer reviews, Aiva.Work has a dedicated tool waiting for you. It's not just about creating content; it's about ensuring that every word echoes your brand's voice and ethos.

Improved Efficiency with Aiva.Work

What sets?Aiva.Work?apart is its simplicity. It eliminates the guesswork from AI content creation. No more juggling with prompts, or intricate databases. Just upload your business's info, select a pre-built tool, and let Aiva.Work craft high-quality content attuned to your business needs.

For those hesitant to make a commitment, Aiva.Work offers a generous free tier of 20,000 words per month (or ~30 average length blog posts). This will allow you to explore the platform's capabilities, dive deep into its toolset, and experience firsthand the quality of content it can produce.

The world of AI-driven content creation is vast and full of possibilities. But, with platforms like?Aiva.Work, even those new to the concept can navigate it with confidence. We encourage you to register and embark on a journey of streamlined and efficient content generation, letting the AI handle the heavy lifting while you focus on your core business.

All of this article's content was generated by GPT-4, prompted by Ben Parisi .

This article first appeared on the Aiva.Work blog at?https://aiva.work/resources/chatgpt-for-business.