#TBT Waiting for the next Podcast Movement? So are we! Insights on Pitching Brands, Building Trust, and Podcasting Strategies

In this week's episode of the Business of Sound, we discuss our excitement for the upcoming Podcast Movement from August 21st to 24th in Denver.

As an annual conference dedicated to the podcast industry, Podcast Movement has become renowned for bringing together a diverse community of podcast enthusiasts, making it one of the largest gatherings in the field. This event is not just about education and encouragement; it emphasizes collaboration and networking, creating an atmosphere of shared growth and inspiration among attendees.

But before we dive into the future, let's take a moment to recap the memories from the last event - Podcast Movement : Evolutions, held in Las Vegas last March. Our host and CEO, David Segura , took center stage and shared his knowledge and experience in the podcasting industry.

Joining his panel were multiple industry experts, including Daniel Granger (CEO of Oxford Road ), Margaux Natiello (Senior Manager of Partnerships at AG1 ), and Glenn Rubenstein (CEO of ADOPTER Media, A Podcast Advertising Agency ). Their discussions revolved around the art of effectively pitching large brands for podcast sponsorships and partnerships, providing invaluable insights for all attendees.

Here are three key takeaways from the conversation:?

1. Direct response ads can be a powerful tool for generating brand awareness. Brands like Squarespace, Casper, and Blue Apron have successfully utilized direct response ads to build their brand presence.?
2. Brand safety and value alignment are crucial in successful podcast campaigns. Brands want to ensure their sponsorships align with their values and resonate with their target audience. Understanding a brand's values and mission is essential for a successful partnership.
3. The podcast industry is evolving, and podcasts are now seen as a core marketing channel for many companies. Brands are recognize the value of trusted host endorsements and warm introductions to their products or services. Podcast advertising is no longer limited to direct response campaigns; it is becoming a broader platform for brand building and content marketing.

If you missed out on this insightful event or simply want to relive the magic, fret not! You can watch the full panel here on last week’s episode of Business of Sound!

Glassbox Media News

• LISK, a Glassbox Media Podcast, is Trending at #18 in Podcasts and #9 in True Crime. LISK was recently featured in Vogue and Huffpost as a resource to learn about the groundbreaking case.
• Glassbox Media is hosting a Beat the Heat Happy Hour to discuss all that’s hot in podcasting at Sweet and Vicious on Wednesday, August 2nd from 6-8 pm - RSVP here

Featured Glassbox Podcasts

LISK

The LISK (Long Island Serial Killer) case started in May 2010 with Shannan Gilbert's disappearance. More victims, including the "Gilgo 4" sex workers, were found later. Join Chris Mass as he presents unheard interviews with those impacted by the murders.

• Top #10 in the Apple Charts currently going viral.
• Demo:?59% Female, 36% Male / Avg Age 39
• Genre: True Crime
• Audio Downloads per Month: +1.5M

Dark Valley

An investigative true crime series about the unsolved cases of 8 brutally murdered women, at the hands of the Connecticut River Valley Killer in the 1980s. Hosted by Jennifer Amell and produced by Crawlspace Media and Glassbox Media.

• Genre: True Crime
• Demo: Male 27%, Female 68% / Avg Age: 41
• Downloads per month: +400,000

rSlash

YouTuber and acclaimed comedian Dabney Bailey brings the wildest and most hilarious stories on Reddit to life on his daily audio and video podcast rSlash! Dabney’s unique voice and humor have enabled him to become one of the largest comedy podcasters by audience and reach.

• Demo:?61% Male, 39% Male / Avg Age 29
• Genre: Comedy
• Audio Downloads per Month: +6M

One Strange Thing: Paranormal & True-Weird Mysteries

One Strange Thing unfolds regional tales of the mysterious, the paranormal, the unexplainable, and the delightfully weird. Hosts Laurah Norton and Maura Currie come together to bring you One Strange Thing.

• Demo:?56% Female, 39% Male / Avg Age: 41
• Genre: History
• Audio Downloads per Month: +100,000

Industry News

Pod News - Kast Media accused of "not paying creators" - Read More?

Variety - How Podcasts Change the Optioning Model for TV and Film Adaptations - Read More?

Sounds Profitable - Will Podcast Ad Revenues Double By 2025? Not Without These Five Things - Read more

Listen now to Business of Sound

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