TBI Weekly: Why cutting a deal with brands can deliver on documentaries
Television Business International
TBI provides the TV community with informed insight, the latest programming trends and developments
Tapping into brand’s budgets can open up swathes of opportunities, with documentaries one area offering particular potential. TBI’s resident branded content expert, Luci Sanan, explores how it works.
More brands are using television – by which I mean ‘video content’ viewed on any device – to tell impactful stories about things that matter to them, their audience, and our planet.
Why wouldn’t you look to the ‘world’s most powerful art form,’ as coined by Louis Theroux at this year’s Edinburgh TV Festival, as an effective way to tell such stories?
And as brands are now actively engaging in storytelling, this trend is becoming more common: they are no longer acting as passive observers but are involved in crafting narratives and content that relate to their values, products, or messages.
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