- Instagram is preparing to launch a standalone video editing app called "Edits," aimed at streamlining video creation with easy-to-use, creative editing features similar to CapCut. Key functionalities include managing projects via a dedicated tab, isolating and editing specific elements within clips using the "Cutouts" tool, and showcasing edited videos with a unique "Made with Edits" tag on Instagram.
- Edits will debut several innovative features, including AI-powered enhancements such as automatic cutouts, animated self-portraits, custom AI-generated backgrounds, and advanced messaging capabilities like collaboration in video comments, high-definition image sharing, and scheduled messaging. Instagram plans to first test future features within Edits before bringing them to its main platform and Threads.
- Instagram’s chief Adam Mosseri highlighted that Edits will become a core creative hub, emphasizing Instagram's strategic shift towards enhancing creativity and connection. The app is scheduled for launch on a yet-to-be-confirmed date (expected soon), and it promises to be a valuable addition for creators and social media managers, integrating seamlessly with Instagram's ecosystem and marking content created with a special "Made with Edits" tag for easy identification on the main platform, but it won't get you preferential treatment in the feed.
- Reddit is experiencing notable growth in user engagement, standing out as one of the only social platforms expected to see increased daily usage in 2025. Users in the U.S. are projected to spend an average of 34 minutes per day on Reddit, a 5.2% increase year-over-year, surpassing platforms like Snapchat, Facebook, and X (formerly Twitter).
- The primary driver behind Reddit’s increased popularity is its authentic, community-oriented content, offering relatable perspectives from real people—something users increasingly seek as other social platforms become more entertainment-focused or algorithmically driven.
- Despite Reddit’s reluctance to classify itself strictly as a social media platform, its unique combination of genuine user-driven interactions positions it well for continued growth, distinguishing itself in an increasingly crowded market. This dynamic positions Reddit as a strategic platform for marketers to consider, especially as other platforms struggle to retain engagement amid declining time spent.
- Interest in "aura farming," the practice of cultivating or enhancing one's personal aura, reached unprecedented levels in the past week, sparking significant curiosity. "What is aura farming" and "how to know your aura color" emerged as the most commonly searched aura-related questions, highlighting increased interest in self-awareness and energy management.
- Searches for advanced aura-related tools and information surged notably, with interest in "aura ai," artificial intelligence tools used for aura reading or interpretation, increasing by 110%. Users were particularly interested in understanding aura colors more deeply, leading "aura colors meaning" to become a top-trending related query.
- Users also showed heightened curiosity around negative or less desirable aura colors, as evidenced by searches for "bad aura colors" doubling over the past week. "Amber aura meaning" specifically stood out as the most searched individual aura color, indicating growing public fascination with nuanced interpretations of aura colors. According to the provided map, blue and green dominated as the most frequently searched aura colors across the majority of U.S. states.
- Social media continues to be a central cultural force in 2025, significantly shaping consumer opinions, trends, and behaviors. The majority of consumers (90%) rely on social media over other media forms like TV or digital media to stay updated on cultural moments, with Facebook, Instagram, and YouTube remaining the most widely used platforms, though younger users heavily prefer Instagram, YouTube, and TikTok.
- Consumers emphasize the importance of authenticity, relatability, and originality from brands on social media, favoring genuine engagement and human-centered interactions over excessive or trend-chasing content. High-quality products and responsive, personalized customer service are crucial for brands, as 73% of consumers say they'll switch to competitors if brands fail to promptly address customer care issues on social platforms.
- Social commerce continues to rise significantly, with about 81% of users making spontaneous purchases inspired by social media, and roughly a third anticipating increased buying directly through social networks in 2025. This trend underscores social media’s role not just as a platform for branding but as a comprehensive, end-to-end customer experience and sales channel, particularly with tailored content and interactions directly influencing consumer purchasing decisions.
- An increasing number of millennial and Gen Z women are purchasing their own engagement rings, largely driven by the reality that they earn more than their male partners. Recent studies indicate the proportion of women buying their own rings has doubled from 7% to 14%, with women spending approximately 33% more on their rings than men. This shift reflects both increased financial independence among women and evolving attitudes toward traditional relationship roles.
- Despite financial empowerment, many women still feel societal discomfort or embarrassment buying their own rings, stemming from deeply ingrained patriarchal beliefs that men should financially provide and pursue women. This internalized expectation creates tension, causing some women to downplay their financial role or even experience anxiety over perceptions of their relationship's legitimacy, often reinforced by family reactions and social expectations.
- Experts argue that reshaping cultural narratives around proposals and marriage is crucial for dismantling outdated gender roles. Encouraging open conversations about money and power dynamics in relationships can lead to healthier, more equitable partnerships. Ultimately, the decision about who buys the ring should align with individual preferences and authentic desires, rather than being dictated by tradition or societal pressures.
Social, Brand, & Content Marketing Leader | Building engaged brands and maximizing impact | Amazon, SiriusXM, Edelman alum
3 天前Yeah, congrats!!