Taylor v. Scooter: The End of an Era?
Mark Rapier CMAS, ALC
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The link below is to an article published a few days before the release of Taylor Swift vs. Scooter Braun: Bad Blood on Max.
The documentary was well made and did a good job portraying both viewpoints.? This post explores the article's first point: "Don't force someone into a deal they don't want."
There are two contracts to consider. ?Swift's first contract was signed when she was an unknown 15-year-old. ?Big Machine took a chance and signed her to a 13-year recording contract.? In that contract, which is industry standard, Swift retained rights to her lyrics and music, and Big Machine retrained rights to the master recordings.? At the time, Big Machine gambled on Swift's talent.? No one could have foreseen that she would become a star on the level of the Beatles, Rolling Stones, or Michael Jackson.
The second contract concerns the failed negotiation for Swift to repurchase the master recording rights. ?Braun, a very successful music industry manager, had every right to negotiate a deal in the best interest of Big Machine and was also obligated to act on behalf of the other shareholders. ?No one was forced to sign a contract.? There are many examples of negotiations that do not result in agreement.? Whether Braun was a jerk is irrelevant.? These were contract talks that ended badly.
If you follow my posts, you will know that I admire Taylor Swift. ?I admire her talent—my favorite albums are Folklore and Evermore.? I also respect her business acumen.? She has built an incredible business and manages it almost flawlessly.? Everything associated with the Eras tour proves this point.
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This is an example of a difficult negotiation whose result failed to satisfy anyone.
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