Taylor Swift: The ultimate influencer??

Hello bello, marketers!?

I know, I know. This one’s one me??

But I’m here now with, I promise, something you’ll dig (that’s right, we talk like cool people now??)

Let me lay the groundwork here??

With the onset of the recession, we all are just baffled and finding ways to tackle it, right? Right!?

Everybody wants to stay ahead and in the eyes of their customers. To do so, you need marketing?? ♀?

But marketing budgets??

Any brand during these times keeps its marketing plan around? -

??Cut marketing budgets

??Enhancing products or services

??Digital marketing

??Customer retention?

There's something called Recession Marketing that’s come into the picture.

It means strategies a business adopts to increase or maintain its profitability during a recession.

Sounds easy-peasy lemon squeezy? It’s not that easy!??

It’s quite challenging to convenience your existing customers and new ones that your product is worth the bucks when they’re watching their spending closely?

Now, hear me out??

Influencers can be your assets. Much more effective and channel your brand to a larger audience.

Let me list down some points on how influencers can be your biggest weapon against recession??

1. Humans are emotional beings?

This is a big world, and we’re all looking to connect with people?

Sounds romantic???

Well, professionally, it works too!!?

I mean, thousands of girls across the globe relate to Taylor Swift's every song because they’ve experienced things, in some form or the other, what she sings about. *writing this while singing shake it off at the top of my lungs*

Influencers are excellent at driving emotions and connecting your brand values to that of the customers. They drive brand sentiments.

They aren’t just celebs of social media. They’re someone people trust and look up to. Their words matter to their audience.?

Really want to reduce your budget on influencer marketing?

2. Answer - why should you get paid?

Why should we hire you? Why should you deserve to win? And why should we pay you??

These are common questions every individual and brand faces while dealing with people. Nobody wants to pay an extravagant amount for an ordinary product or service.

So you need to stand out on the horizon of excellence, my friend!?

Talk about??things?

1. Product efficiency?
2. How do you help them solve their problems

But….

Communication is the key.?

You need to communicate everything, everywhere, all at once to your consumers. How to do that???

Enter influencers, and BAM! Everyone knows your brand’s worth.?

• Leverage influencers from different niches and categories like micro and nano influencers?
• Repurpose your content and communication?
• Get a high level of engagement and conversion?

Still thinking if the brand should invest in influencer marketing? Hell yes! Now more than ever. We’ll keep feeding you with more news about the industry and navigating the ever-changing influencer marketing landscape.

I hope that this newsletter has been a valuable resource for you, providing insights, tips, and trends to help you stay ahead of the game.

If you would like me to cover any specific topics or areas of interest in future editions, please don't hesitate to reach out and let me know.?

Here's to another year of growth and success in the world of influencer marketing!?

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Signing off

Kanchan :)