The Taylor Swift Effect: Travis Kelce Gains Clout

Travis Kelce, already a dominant force as an athlete, has experienced a significant boost to his off-field brand, courtesy of his association with global pop sensation Taylor Swift.

The mere mention of Kelce and Swift together generates significant buzz and media attention. This translates to valuable marketing opportunities for both, with brands eager to capitalize on the public’s fascination.?

Using E-Score Celebrity, we conducted a comprehensive analysis to gauge the impact on Travis Kelce's profile, both pre and post his connection with Taylor Swift.??

What are consumers saying? (post-Taylor Swift open-ends)

• “Huge Swiftie and a Big Football Fan. He created a mixing of the best of both worlds.”

• “Love Mr.Swift”

• “Only in the news because of Taylor Swift”

• “Too much Pfizer and Taylor Swift. It’s a distraction. Play football or retire.”

Post-Taylor Swift, Travis Kelce has an Endorsement Score that exceeds the Spokesperson Category Average by 25-points.

?For two brand partners (State Farm & Experian), Travis offers strong scores as a spokesperson for Cool and Exciting – both are attributes where each brand underperforms their respective categories).?

About E-Poll Market Research

E-Poll Market Research is a full-service consumer research company helping entertainment and agency clients make better decisions in a complex digital media environment. E-Poll's innovative E-Score??Product Suite harnesses consumer research and provides turnkey solutions on marketability, celebrity endorsements, advertising effectiveness, and brand tracking.

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