The Tate Sensorium: Os Pro Diffusers
Sasha Lord
Founder of LORDS Fragrance House & Director of Business Development & Sales at The Aroma Company
Galleries are overwhelmingly visual. But people are not – the brain understands the world by combining what it receives from all five senses. Can taste, touch, smell and sound change the way we ‘see’ art?
Tate Sensorium is an immersive display featuring four paintings from the Tate collection. You can experience sounds, smells, tastes and physical forms inspired by the artworks, and record and review your physiological responses through sophisticated measurement devices.
We had the delight of working with Odette Toilette (whom along with IFGF designed the fragrances for the exhibition) to get the fragrance diffused at the piece shown above.
The Os Pros were used to create focused points of certain smells.
Check out the press coverage below and contact me for more details on these amazing machines that are now being used everywhere, from hotels, to spas, to retails spaces- and now, art gallerys!
https://www.theguardian.com/artanddesign/2015/aug/25/chocolate-with-bacon-tate-britain-feast-senses
https://www.bbc.co.uk/news/entertainment-arts-34049150
https://www.timeout.com/london/art/ik-prize-2015-tate-sensorium