TATA's Quick Tea and Ready-to-Eat Curries : Sampling Activation

The Ask

TATA, renowned for its culinary and beverage offerings, embarked on an ambitious sampling and activation campaign. The primary goal was to engage customers and gain valuable insights into their preferences while introducing them to TATA’s quick-tea & selection of twelve (12) ready-to-eat curries concept.

Brand: TATA Quick Tea & Ready-to-Eat Curries

Staffing Overview

• Brand Ambassadors:Actively engaging with participants and explaining the offerings, including the tea flavors and curriesEncouraging customers to sample and provide feedbackCapturing customer preferences and feedback data for analysis
• Activation Manager:Overseeing the logistical planning and execution of the activation at the event and grocery storesCoordinating with the Brand Ambassadors and store personnel to ensure a seamless experienceMonitoring participant engagement and overall campaign success
• Customer Feedback Team:Gathering valuable feedback from participants regarding their tea and curry sampling experienceDocumenting customer preferences and any constructive inputCompiling feedback data for post-campaign analysis and product enhancement
• Product Placement Team:Ensuring attractive and prominent display of TATA’s tea and ready-to-eat curries within the grocery storesManaging product placement and labeling to make the offerings easily accessible to customersMaintaining an organized and appealing sampling area

Results

TATA’s Tea and Ready-to-Eat Curries Sampling and Activation achieved its primary objective of engaging over 6,000+ participants and gaining valuable insights into consumer preferences. The campaign successfully introduced three distinct tea flavors and a wide range of ready-to-eat curries to the participants. The feedback collected, both positive and constructive, will serve as a valuable resource for product enhancement and future promotions.

This comprehensive analysis of customer preferences and feedback will guide TATA in refining its offerings and marketing strategies, ensuring the continued success of its quick tea concept in the market.

PHOTO HIGHLIGHTS

Brand Guruz elevated TATA’s tea and ready-to-eat curries activations to a new level. Their engaging campaign at events and grocery stores generated over 6,000 participants, and the results exceeded our expectations. We appreciate their expertise and look forward to future collaborations.

– TATA Foods