?? Tasty News - June 5th

Summer is in full swing, people are out and about in the world, and everyone is looking for new things to try.?It's the perfect time for you to get your products out into the world, into people's hands/mouths. There are definitely still?headwinds, primarily on the financing front, but I see more and more brands growing.

How are you feeling now that we're almost halfway through the year? Let me know in the comments.

And now to some tasty news...

???TASTY NEWS

A roundup of CPG news that happened in the last week.

?? Selva Ventures Closes $34 Million Second Fund to Support Emerging

Health & Wellness Consumer Brands. Kiva Dickinson

?? Cameron from WeStock shared a great guide on how to run

successful demo events.

?? Coconut Cult partnered with????French Squirrel to include their

products in their monthly subscription box . Love seeing great brands

collaborate!

??8 Myles raised $1.05 Million and rebranded as Myles Comfort Foods

to spread their Mac and Cheese across thousands of stores!

?? JOYFUL CO. REDESIGN

OPTIMIZING?GOOGLE

One of the worries I have in re-branding is that I'm going to lose all of my search engine optimization for Google. But... to be honest... I never really invested a ton of time into it anyway, it was all just what happened naturally. Now with Joyful Co., I'm taking more of a strategic approach to make sure to optimize Google as much as possible to leverage its organic search and paid benefits.

I'm no expert in Google, so I had with Andy Janaitis ?? from PPC Pitbulls who is. We discussed the launch of Joyful Co and everything I needed to know about Google. And let me tell you, I learned a lot! Instead of keeping this info to myself, I went ahead and wrote an article that walks through everything we discussed.

Read the full article

WEEKLY UPDATES

CREATE YOUR?3 YEAR?FINANCING PLAN

Do you have a financing plan to navigate the next few years? I partnered with Keith Kohler to help every founder in our Foodbevy community create a 2-3 year financing strategy including debt, equity, and alternative investments. Keith is our most recommended partner in the community, here's what other founders have to say:

I am so grateful that Jordan and Foodbevy recommended a financial review session with Keith Kohler. As a three-time founder and CEO, I have always felt comfortable with the financials of my business, but I didn't know what I didn't know. Keith introduced me to viable, non-dilutive grants, capital and loans that I never even knew existed! Any CPG owner - or a founder from any vertical - would benefit from a session (or more!) with Keith. -?Erica Levin, Globowl

Schedule a Financing call with Keith

FAIRE +?FIDDLE

Fiddle

is making life easier for Brands on Faire by streamlining accepting orders, visibility into inventory, managing shipping and depleting accurately with costs. It's the inventory management system I use for Joyful Co., and recommend you check it out as it's affordable for emerging brands.

Learn More About Fiddle

?? STARTUP TO SCALE PODCAST

118. Making The Most of UGC

Everyone’s talking about UGC content, but how can you really implement it for your brand? Join me as I talk with my guest Anna Sullivan from No Revisions and break down

• The different types of content.
• How to create it.
• The cost of working with creators.
• Best practices for utilizing UGC content.

Listen on?Apple Podcasts ?or?Spotify

LINKEDIN POST OF THE WEEK

Mike Scavuzzo

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