OpenAI has signed content-sharing deals with Vox Media, The Atlantic, and News Corp., adding to agreements with over 70 news outlets to enhance the trustworthiness of its AI models. These partnerships aim to provide accurate and up-to-date information through AI chatbots, despite concerns from news organizations about losing traffic and revenue. The deals highlight a split in the journalism industry, with some publishers embracing these partnerships while others sue for unauthorized use of their content. Ultimately, OpenAI's strategy involves using licensed news content to offer reliable information and gain a competitive edge in the AI landscape.?(Washington Post)?
- Embrace AI Evolution. In recent years, Hollywood has faced declining advertising dollars, box office dips, and long labor strikes. Now, AI is appearing as a new challenge, with the industry showing resistance reminiscent of past technological shifts like VHS and streaming. Despite valid concerns, companies like StoryFit are emphasizing the need for creative collaboration with AI to stay competitive and innovative.?(Fast Company)?
- Revolutionizing Marketing. Klarna has significantly cut its sales and marketing expenses by using AI, saving an estimated $10 million annually and reducing its reliance on external agencies by 25%. (AdAge)?
- Sweat and Swagger. Gatorade has revived its iconic "Is It In You?" campaign, featuring colorful sweat on athletes like Caitlin Clark and Josh Allen, with narration by Michael Jordan. (AdAge)?
- Pour Decisions. Graza, known for its olive oil squeeze bottles, launched a new product: beer-can refills of olive oil. Graza's strategy focuses on influencer partnerships and organic growth, using social media to educate consumers about its new product. (Business Insider)?
- AI Labeling. LinkedIn's partnership with the Coalition for Content Provenance and Authenticity (C2PA) to label AI-generated content on its platform. These labels, displayed in the top right of AI-generated images, aim to improve transparency and prevent the spread of misleading or fake content. The initiative reflects a broader trend among social platforms to combat the potential negative impacts of AI-generated content, particularly in the context of upcoming elections. (Social Media Today)?
- News Without Clicks. Meta has introduced a new AI tool, Meta AI, which provides news summaries sourced from various outlets within its apps. Despite Meta's earlier moves away from news content on its platforms, this new tool uses content from news outlets for its summaries, sparking debate over the ethical use of AI-generated content. The tool aims to offer users a summary of the day's top headlines and dives deeper into current events without leaving the Meta apps, potentially changing how people consume news.? (Washington Post)?
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