A Taste of Sunday Brunch

Top Story??

Chatbot competition continues. In the latest chapter of Big Tech’s generative AI race, buzzy startup Anthropic is vying for the chatbot crown with its updated version of Claude. Anthropic says that the new edition, Claude 3 Opus, outperformed leading chatbots from OpenAI and Google on a range of standard benchmark tests. Claude 3 Opus is particularly useful for analyzing scientific data and generating computer code, besting both GPT-4 and Gemini in mathematical problem solving, computer coding and general knowledge. While Claude 3 Opus is only available to subscribers, Claude 3 Sonnet, a less powerful version, will be available for free. With Anthropic allowing businesses to build their own services using the Opus and Sonnet technologies, only time will tell if it can surpass OpenAI and ChatGPT’s supremacy, but the potential implications of such a shift could be massive. (The New York Times)?

Talk Nerdy to Me??

• M(AI)th whiz. ?? Photomath, Google’s math problem-solving app, uses AI to scan and solve a wide range of math problems, including advanced math like trigonometry and calculus. (ZDNET)?
• Robots on the rise? Figure AI, a startup building humanoid robots, raised $675 million from investors including Nvidia and Microsoft; Figure sees its robots being put to use for dangerous and undesirable jobs where “labor shortages are the most severe.” (CNBC)?

Under the Influence?

• Calling all soda stans. ??? Better-for-you soda brand Olipop opened applications for two creative friends to join the brand on an all-expenses-paid tour to promote its product. (Marketing Dive)?
• Fueling new strategies. Gas Station TV partnered with Influential to bring influencer marketing to over 25,000 gas station TVs nationwide. (Ad Age)?

Media Navel-gazing?

• Taking the lead. ?? After experiencing a drop in downloads after its debut spike, Threads is now receiving three times more daily downloads than X on iOS. (TechCrunch)?
• Swooping in. Following TikTok’s dispute with Universal Music Group, YouTube Shorts is capitalizing with a new feature that allows creators to make their own content alongside music videos on the platform. (Semafor)?

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