A Taste of Nepal's Export Potential
BINOD BARAL
Tourism & Business Advisor | Honorary Goodwill Ambassador | Chief Judge | Visiting Faculty | Food Columnist | PhD Candidate
Marpha Apples and Their By-Products:
Nestled at an elevation of 2,700 meters in the Mustang district of Nepal, Marpha is a small village known as "The Land of Apples." This charming settlement has gained fame not only for its picturesque landscapes but also for its delectable apples and their delightful by-products, offering a unique opportunity for local businesses and the global market alike.
The Apple Harvest of Marpha: Marpha's apples have earned a reputation that extends far beyond the boundaries of Nepal. The crisp, juicy, and flavorful apples are cultivated in abundance due to the region's ideal climate and fertile soil. Varieties include sweet and tart apples that cater to various culinary preferences. once you tried Marpha apple, you will no go to others.
From Orchard to Market: The journey of Marpha apples from orchards to markets is an intriguing process. The local residents, primarily belonging to the Thakali ethnic group, take immense pride in their apple cultivation. The apples are carefully harvested, sorted, and processed into an array of products. These include apple ciders, apple brandy, apple juice, dried apples, and mouth watering apple pies.
Marpha Brandy - A Local Treasure: One standout product from Marpha is Marpha brandy, a type of fruit brandy renowned for its distinctive flavors. It is crafted using a variety of local fruits, with apples being a prominent choice. The Thakali people, who own and operate most of the brandy distilleries in the region, follow a traditional manufacturing process that results in a brandy with approximately 42% ABV.
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Export Potential and Economic Impact: Marpha's agricultural bounty presents a significant export opportunity for Nepal. The fruits, preserves, wines, brandies, and dried fruits produced here could find eager markets worldwide. The apples and their by-products, including Marpha brandy, have the potential to become popular souvenir items, allowing tourists to take home a taste of Nepal. This will one of the product of VISIT NEPAL.
Eat Locally, Think Globally: I always love to promote this slogan and work from ground level to empower local produce, youth and women. Consumers worldwide are increasingly interested in unique, locally sourced, and sustainably produced food and beverages. Marpha apples and their by-products align perfectly with this trend. By supporting local businesses and embracing Marpha's apple products, consumers can enjoy exquisite flavors while promoting sustainable agriculture in Nepal.
Marpha's apples and their by-products represent not only a culinary delight but also a promising economic opportunity for Nepal.
As the world becomes more conscious of the importance of supporting local communities and embracing global flavors, Marpha's apple offerings stand as a shining example of how to eat locally and think globally. Whether you savor a crisp Marpha apple or indulge in a glass of Marpha brandy, you are not just enjoying a taste of Nepal but also contributing to the prosperity of this charming village and its people. So, the next time you hear, "How do you like them apples?" remember that in Marpha, the answer is, "We like them apples, and so will you!"