Taste... It's not for everyone...
Peter Turley
Hear it from the Fish: If They Can’t Remember You, They Can’t Buy From You. - Elite Sales & Leadership Strategy - Turn Influence Into Revenue.
Over the weekend, I embarked on a quest to find the perfect waffle. In a bustling food market, I encountered an ultra-confident vendor, claiming his waffle was unparalleled in the waffle world…
Curiosity piqued, I approached with a twinkle in my eye and a rumble in my belly. With a confident smirk, he declared, "Behold, the finest waffle you will ever taste! Crispy on the outside, fluffy on the inside, and packed with flavours that will make your taste buds sing!"
Now, let me assure you, my fellow food enthusiasts, I have a discerning palate when it comes to waffles. I've savoured the delicacies of Belgium and indulged in the creations of renowned chefs. So, when this vendor claimed his waffle was the epitome of perfection, I couldn't help but raise an eyebrow.
With a smirk of my own, I politely declined, explaining that I had experienced waffle greatness far and wide. But much to my surprise, this vendor was not one to take no for an answer. He was a man on a mission, determined to convince me that his waffle was a transcendental masterpiece.
Undeterred, he persisted, ardently detailing the ingredients, the preparation process, and the secret behind his waffle wizardry… With each passing moment, as his enthusiasm grew and he tried harder and harder to ‘sell’ me, my interest waned...
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This got me thinking: What if, instead of ‘waffling’ on about the wonderfulness of his creation, he just gave me a taste. Even the tiniest of pieces may have left me yearning for more. As a self-proclaimed connoisseur of taste, I understand the power of a single bite to captivate the senses and ignite a desire for the full experience.
In the realm of professional networking, we can draw a parallel to this waffle vendor's approach. Just like him, we have the opportunity to entice others with a taste of our expertise, skills, and unique value. Instead of bombarding our connections with lengthy monologues or inundating their inboxes with verbose messages, let us adopt the art of being "tasters" in our LinkedIn interactions.
In a world filled with noise and endless self-promotion, being a "taster" sets us apart. A well-crafted article, a thought-provoking comment, or a concise yet insightful post can serve as a mouthwatering taster, leaving a lasting impression on those who come across it, demonstrating our understanding of the art of persuasion and the value of subtlety, without overwhelming or alienating our audience.
So, my fellow LinkedIn enthusiasts, let us not embrace the approach of the waffle vendor. Let us offer bite-sized samples of our brilliance, igniting curiosity and leaving others craving more. By being "tasters" in our professional interactions, we can create lasting connections, forge new opportunities, and make our mark in the vast and ever-evolving landscape of LinkedIn.
Certified Brand Architect : : Sparking Transformation Beyond Boundaries. Harmoniously disrupting and quietly challenging the traditional, reshaping business perception. Sustainable, Innovative, Human Centred Brand Design
1 年Great article Peter, so often you see business owners as you say waffling on about their products and services, not thinking about what the customer wants at all. You have it spot on when you say 'What if, instead of ‘waffling’ on about the wonderfulness of his creation, he just gave me a taste.'