Taste of General Mills: February Edition
Welcome to our February brand roundup! This month, we’re bringing more magic to your mornings, celebrating game-day snacking, and driving sustainability forward in a big way. Dive in to see what’s new at General Mills!
Lucky Charms Brings More Magic to the Breakfast Table with New Rainbow Inspiration
Lucky Charms is launching three magically delicious new ways to add a little bit of luck to your day — Lucky Charms Rainbow Sprinkles Cereal, Lucky Charms Jumbo Rainbow Cereal and Jumbo Rainbow Just Magical Marshmallows. Whether they’re painting the sky or brightening up your cereal bowl, rainbows sprinkle a touch of real-life magic into our everyday lives.
Old El Paso? Teamed Up with Football Legends J.J. Watt and Jason Kelce for a New Touchdown-Worthy Treat
A year after bringing fans the first-ever Dessert Taco Shells, Old El Paso launched a new flavor — caramel dessert taco shells. A limited-edition, collector’s package featuring both J.J. and Jason was available for consumers to snag only at Walmart.com, but standard boxes will be available for a limited time at retailers nationwide starting in March.
Totino’s Pizza Rolls' Big Game Ad Made A Comedic Smash with Tim Robinson & Sam Richardson
“Chazmo Finally Goes Home” marked the first Big Game ad ever for the frozen pizza category and General Mills’ return to the Big Game after more than a decade.
Reducing Greenhouse Gas Emissions from Farm to Fork and Beyond
Hear from Erin Richnavsky, environmental sustainability manager, on how we're teaming up with transportation experts at Schneider to reduce our environmental footprint and drive toward a more sustainable future.
Showcasing our Accelerate Strategy at the 2025 CAGNY Conference
For nearly 160 years, we’ve been innovating to deliver on consumers’ needs and make food the world loves. Today, we continue that legacy by investing in our brands, reshaping our portfolio, building a digital infrastructure and advancing our global commitments.
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