Taste of General Mills: February Edition

Taste of General Mills: February Edition

Welcome to our February brand roundup! This month, we’re bringing more magic to your mornings, celebrating game-day snacking, and driving sustainability forward in a big way. Dive in to see what’s new at General Mills!


Lucky Charms Rainbow Sprinkles, Lucky Charms Jumbo Rainbow Cereal and Jumbo Rainbow Just Magical Marshmallows, available in retailers nationwide this spring.

Lucky Charms Brings More Magic to the Breakfast Table with New Rainbow Inspiration

Lucky Charms is launching three magically delicious new ways to add a little bit of luck to your day — Lucky Charms Rainbow Sprinkles Cereal, Lucky Charms Jumbo Rainbow Cereal and Jumbo Rainbow Just Magical Marshmallows. Whether they’re painting the sky or brightening up your cereal bowl, rainbows sprinkle a touch of real-life magic into our everyday lives.

?? Explore the Magic


Old El Paso scores big with its new Caramel Dessert Taco Shells and launches with limited-edition packaging featuring J.J. Watt and Jason Kelce.

Old El Paso? Teamed Up with Football Legends J.J. Watt and Jason Kelce for a New Touchdown-Worthy Treat

A year after bringing fans the first-ever Dessert Taco Shells, Old El Paso launched a new flavor — caramel dessert taco shells. A limited-edition, collector’s package featuring both J.J. and Jason was available for consumers to snag only at Walmart.com, but standard boxes will be available for a limited time at retailers nationwide starting in March.

?? Get the Delicious Details


Comedians Tim Robinson and Sam Richardson star in Totino’s Pizza Rolls debut commercial airing during the Big Game.

Totino’s Pizza Rolls' Big Game Ad Made A Comedic Smash with Tim Robinson & Sam Richardson

“Chazmo Finally Goes Home” marked the first Big Game ad ever for the frozen pizza category and General Mills’ return to the Big Game after more than a decade.

?? Relive the Moment


Erin Richnavsky, environmental sustainability manager.

Reducing Greenhouse Gas Emissions from Farm to Fork and Beyond

Hear from Erin Richnavsky, environmental sustainability manager, on how we're teaming up with transportation experts at Schneider to reduce our environmental footprint and drive toward a more sustainable future.

?? Watch Episode


General Mills CAGNY 2025

Showcasing our Accelerate Strategy at the 2025 CAGNY Conference

For nearly 160 years, we’ve been innovating to deliver on consumers’ needs and make food the world loves. Today, we continue that legacy by investing in our brands, reshaping our portfolio, building a digital infrastructure and advancing our global commitments.

?? Read the Highlights



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Sara Moumani

Senior Software Development Engineer | Building Scalable & Efficient Solutions at General Mills

1 周

Exciting

回复

Looks like a setup where quality valves would come in handy—performance is everything in this industry ??

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Luca Camilloni

Cloud Solutions Consultant | Business Strategist | B2B Development ??| Team Leader | Iternational Sales

2 周

Great

Arvind Mahar

Director at 3J IMPEX

2 周

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Michael Edlavitch

?? Founder of Hooda Math | 500K+ Daily School Users | Helping Brands Reach Students, Teachers & Parents

2 周

Jumbo Rainbows, oh my!

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