Targeting students in the run up to summer
As summer approaches, the UK's student population gears up for a season of parties and festivals - it’s also never too early to start planning the summer vacation!
After an arduous academic year, students see regenerating during the summer as vital before knuckling down for another gruelling year ahead. They've worked hard, so they've earned a summer to remember!
One of the major perks of university life is the long summer breaks, whether that means backpacking around South America, lazing on the white sands of Ibiza or taking a trip down under! Being a student and having an opportunity to travel is truly gratifying!
The youth sector is vital to Tourism Australia, who has just launched its national summer campaign across the Redbus Eighteen-24 University D6 network.
International tourist arrivals are still well below pre-pandemic levels in Australia, which means that there's significant room for tourism to increase in 2023. Young travellers account for a significant proportion of Australian tourism expenditure, making this demographic a key cornerstone of this travel market.
Redbus Media Group have a network of digital 6 sheets across 110 university campuses which target millions of students in the UK. This presents a unique opportunity for advertisers to reach this young, active and engaged community in popular student hangouts, and particularly towards the end of the academic year, categories such as fashion, travel, food, drink and entertainment are key.
Marketing to students helps your brand capitalise on a sweet spot in their lives, while they’re forming opinions about brands and making important decisions. If a brand can gain their loyalty now, it may have a customer for life!
Do get in touch if you'd like to talk further.
By Luke Berry
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Redbus Media is one of the UK's leading OOH media owners, working with top agencies and brands to deliver effective and flexible advertising campaigns.??
Redbus Media is backed by Redbus Ventures, a UK-based company that invests in entrepreneurial businesses. Its roots stem from the media industry, although it now operates across many varying sectors.
Redbus Media and Redbus Ventures both support the Franks Family Foundation, a philanthropic organisation that funds education programmes throughout Southeast Asia.
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