Targeting Newly Promoted Prospects & Clients
We talk a lot about targeting newly appointed decision-makers as they join companies, but often forget about the opportunity for marketers and revenue teams when your key prospects are promoted.
At this time of year, companies are tying down key talent in large numbers, awarding promotions, and setting priorities for 2024. These come with new responsibilities and (most importantly for commercial teams) new budgets.
In just 16 working days of November, Honch has tracked 1,600+ promotions for senior decision-makers in the HR, Marketing, Finance, IT & and Sustainability departments of UK companies.?
Some of the HR promotions from November 2023:
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Some of the finance promotions from November 2023:
Some of the marketing promotions from November 2023:
With more than 55,000 tracked in 2023 so far, running targeted campaigns to newly promoted decision-makers in your clients and prospects could form a key pillar of your 2024 revenue strategy.