Targeting millennials with video

Millennials (a.k.a. Gen Y) are those of us born sometime between the early 1980’s and early 2000’s. We mark the end of not only a century, but also the end of an era of traditional marketing and advertising practices. Millennials and video go hand in hand (thanks to mobiles, quite literally).

We're a tricky generation to reach in order to capture our attention:

• half of us would rather watch online videos rather than TV,
• the majority of us prefer to consume media on the go via mobile,
• 50% of us would rather watch a company video over reading a newsletter
• we make up approx. 21% of consumer spending

Brands that successfully market to millennials are primed to profit. It's estimated that Gen Y will spend more than $200 billion annually from 2017, and $10 trillion in their lifetimes.

So how do businesses target millennials with their content:

1. Make a demo video: 85% of millennials find these helpful
2. Tell customer stories: 69% of millennials find customer testimonials helpful
3. Tone down promotion: 2 in 3 millennials loose interest if a video is too promotional.

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Want to know more about the Deli Agency and our offerings in the video space? Check out our work on our website, and follow us on Snapchat: @TheDeliAgency

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Rebecca is a strong believer that entrepreneurs are born not made; and that nothing is impossible.
As Director of the Deli Agency, Rebecca is a passionate female entrepreneur making quality video & social content accessible to all. Connect on Snapchat, Twitter & Instagram: @beccasaunders89