??Targeted Ads Without Cookies?

Hello Hello Hello,

It feels like the Ambani wedding is lasting forever, doesn't it?

This is one for the history books!

Anyway, let's take a break from IG reels and dive into what's happening beyond the Ambanis in the retail world.

In this edition:

• Ulta Beauty Gamified Loyalty Approach
• Amazon cookieless ad-targeting solution
• Impresario Restaurants customer retention strategy

??Ulta Beauty Gamified Loyalty Approach

Ulta Beauty has been testing a new gamification platform called GlamXplorer, featuring games like “21 Questions” and a “Word of the Day” challenge similar to Wordle. How It Works In the “Word of the Day” game, players have three tries to guess a beauty-related word. Winners earn “stars” for perks or virtual “Loot Boxes” with prizes.

• The results: Of the members who participated in the pilot’s mini-games, 86% returned in the following week, playing an average of 6 times for 11 minutes each session.

Insights from Wordle's Popularity & How Gamification can help with targeted marketing:

• Human vs. Robot Logic: The most popular opening word for human players is “adieu,” while WordleBot prefers “slate” and “crane.” This reveals different problem-solving strategies, which can inform retail and marketing approaches.
• Adaptive Strategies: Some players outsmart the game, revealing nimble thinking. In retail, this adaptability could apply to “limited-time-only” deals and customer purchasing behaviors.
• Effective Marketing Language: Players’ word choices often reflect current events or holidays, providing insights into effective marketing terms.

??Amazon unveils cookieless ad-targeting solution

Amazon unveiled a new system called Ad Relevance that ditches cookies and uses super-smart AI to target ads.

Here's the scoop:

• This new tech analyzes a massive amount of data, including what you browse, buy, and even watch on Amazon.
• Ad Relevance uses this info to figure out where you are in the shopping journey (thinking about buying something? Almost ready to hit "purchase"?).
• Then, it shows you ads that match your interests across different websites and apps.

Why this matters: As online privacy restrictions get tighter, cookies are going away. Amazon's new system is a glimpse into the future of targeted advertising, relying on its own vast treasure trove of data to connect advertisers with consumers.

??How Impresario Restaurants increased their repeat sales by 14%- A playbook

Here’s the entire step-by-step strategy on how Impresario achieved these results. Get it here

?

??A Quick Look at Xeno- AI-powered customer engagement platform

Take a quick look at what Xeno can do for you and how can you turn your Loyalty Program around with Xeno: