Meta and TikTok shops updates + global targeting tips
Instagram and Facebook’s native checkout experience will be mandatory on Shops
Beginning April of next year, Shops without checkout on Facebook and Instagram enabled will no longer be accessible. This means that shops that direct people to an e-commerce site to complete a purchase, rather than allowing people to make a purchase directly through Facebook or Instagram, will no longer be accessible. This sounds scarier than it is. You can still send people directly to your site with ads but to use the Shops feature you’ll just need to allow checkout in the app.
TikTok Shop launches in Beta
Similar to Facebook and Instagram’s Shops, TikTok has started inviting sellers to participate in testing TikTok Shop before releasing it to the public. The new feature will integrate more e-commerce capabilities with the platform.
Google to deploy generative AI to create sophisticated ad campaigns
Google plans to launch a generative AI service that lets you create ads from scratch. All you need to do is provide images, videos and text. Then this AI tool would mix, match, and generate material to create ads based on the intended audience, campaign goals, and more. This sounds really cool, but is likely just a rebranding of functionality that is already embedded in Performance Max.
How to Find International Customers Through Facebook and Instagram Ad Targeting
If you’re looking to expand you business globally but don’t know where to begin, getting your audience targeting right is a good place to start. This post covers how to pick the right regions and audiences to target with your Meta ads to ensure you drive cost effective results quickly.