Target Your Ideal Clients with your Unique Brand Identity

Your brand identity is essentially your company's reputation. It’s not what you tell people about yourself; it’s what people say about your company, both to one another and to the public at large. What elements help shape that reputation? Company values, communication style, product offerings, logos, and color palettes are all parts of this. Ultimately, the way these things come together establishes a brand identity for your business in the mind of public perception. You put in a lot of hard work to achieve positive results from marketing campaigns - don’t let these efforts go to waste by letting someone else build your online presence!

Create brand stories that cut through the clutter

People are naturally drawn to stories and what better way to connect with consumers than share how you started your business! Perhaps it was because a certain event happened in your life that sparked your desire for entrepreneurship - or maybe even a dream! Whatever ignited your passion, make sure to include it in any materials your company makes public because it will go a long way in connecting with people who have similar interests as yourself.

Sharing your story lets people know why you get up and do what you do every day - which is important for building trust both with your future customers or clients and for future hires at your company. Your vision statement can be the cornerstone to building this sort of awareness through storytelling on social media sites like Facebook or LinkedIn.

Color sets a memorable visual tone

A color palette is a great way to express a specific tone for your brand. Your business's brand guidelines are mapped out through your primary and secondary color palette and will be used in all your marketing and other visuals.

If you are trying to convey a message to your audience, it's important to use a certain color palette that is going to help express that tone you wish to convey. For example, if you are trying to build trust, you might use a color palette that is more neutral and calm, just like the color palette of a financial company. Another example is using bright and bold colors for a product or restaurant that is geared towards children and families.

You don't really realize how much you process colors. Not just the colors themselves, but what they mean to you and your business. People who see the same color will feel differently than one another, so be sure to pick colors based on the type of emotion you hope to convey.

Create brand guidelines for consistency

Brand Style Guides are a great way to help concretely establish your business's brand. The guide, or "Brand Bible," as it's sometimes referred to, is what symbolizes who you are. It is the rulebook for your organization.

Brand Style Guides come with all the things that truly embody the look and feel of your brand and how you want it presented to others across the internet. They are detailed, organized, and include all the necessary information your team needs to be on the same page and create materials that represent your brand. The guide includes things like your content style, color guide, site layout and design, brand logo, and usability standards.

When you enroll in The Perfect Service Experience Course, we have a template for you to create your own brand style guide!

Connect your brand with your ideal client's needs

Take the time to go out there and actually meet your audience. Learn as much as you can about their business needs, goals, and challenges. Doing this will allow you to get a better feel for what they are dealing with so that your brand can create targeted messaging that can resonate with them.

It’s important to learn as much about your client’s industry as you can because it will allow you to stand out from the crowd in an increasingly competitive marketplace. This includes knowing what drives and motivates them, getting a grip on current challenges and trends in their industry (both online and offline!), understanding what kind of value they need most, gaining insights into competitors in the market, as well as major stakeholders (whatever things their clients regard as valuable).

If you need a starting place, our market research questions give you the exact questions you can ask to gain this valuable insight.

Strategy and Design for a Stronger Brand.

As you can see, there are many different elements that come together to build a brand identity. It is essential to understand how these elements interact with one another and how they can be used together to create a unique brand identity that helps shape your company’s reputation. Our primary goal here is to ensure that your online presence is one that you can be proud of. If you are ready to create a brand identity of your own, enroll in our flagship course, How To Solopreneur Like a Boss- Deploying The Perfect Service Experience.