Target Audience

When making your first corporate video make sure that you know what audience you are targeting with it, be very clear in your video what type of audience you are targeting.

Make sure that when you are targeting the audience that you want that it is very suited to the product or service that your company provides because if you start to target younger audiences but your product is more orientated towards the elder generations then the video won't serve its purpose because its advertising to the wrong audience.