Tar Dry Gin Branding
Story
In the Armenian mountains, surrounded by ancient monasteries and rivers, lies the heart of our nation, full of history and tradition. This deep respect for the land is key to our brand, especially in using local Armenian juniper, coriander, herbs, and fruits. These ingredients, from clean and pristine areas of Armenia, give our gin a unique and refreshing flavor that truly reflects Armenian heritage.
Our creators aimed to make a gin that combines tradition with modernity, featuring the aroma of Armenian tarragon and the unique flavors of local juniper and coriander. This blend shows the richness of Armenian land and our dedication to quality craftsmanship.
The gin is named "Tar" after "Tarragon," symbolizing its essence and spirit. "Tar" also means "take" in Armenian, adding a playful meaning to the name. This connection to our roots invites people to choose "Tar" and enjoy its rich flavors.
Mission & Values
Our mission is to create a gin that everyone from 18 to 70 will love. "Tar" highlights Armenian heritage with the unique taste of Armenian tarragon, perfect for any event from parties to elegant gatherings.
"Tar" shows Armenian life, rich history, and beautiful nature through its unique tarragon flavor. It blends old traditions with modern techniques, reflecting ever-evolving Armenian culture.
"Tar" connects people of all ages and backgrounds, celebrating life’s moments with Armenian warmth and hospitality. Every bottle showcases top-quality craftsmanship, symbolizing the unity and strength of the Armenian community.
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Conclusion
The design process for Tar Gin has been an intricate journey of blending tradition with innovation. Every element, from the logo to the packaging, has been thoughtfully crafted to create a brand that not only represents the rich heritage of Armenia but also appeals to a global audience. Through meticulous design and a deep respect for cultural authenticity, Tar Gin stands as a testament to the art of distillation and the vibrant spirit of Armenian culture.