#TAPteamtakeover: meet Becky Small
ArmstrongB2B?
ArmstrongB2B? is an independent full service B2B marketing agency, trusted by the world’s leading industrial brands.
This month we're back with a fresh round of questions for our #TAPteamtakeover and this time it's the turn of one of our longest-standing team members, Becky Small. Becky joined us after finishing her Masters and is now one of the agency's Account Directors in the Client Services team.
Over to you, Becky...
Q: Tell us about your role at Armstrong
As an Account Director, it’s my job to lead a number of our key accounts for the agency. This includes:
- Developing the marketing plan to meet annual objectives
- Leading client campaigns and projects
- Managing and supporting the creative team to deliver to brief
- Developing and nurturing client relationships
- Keeping projects on time
I’m also responsible for overseeing our Account Managers with the clients they look after and supporting them to build strong relationships and meet client objectives.
As an Account Director, I'm also involved in the strategic side of the agency’s growth – working with the commercial and client services teams to meet the agency’s ambition to be the UK’s leading B2B marketing agency. This includes developing our offer further with integration of new technology and services; attracting new talent to the agency; building our client base in our core markets and sharing our insights for marketing B2B brands.
Q: How did you come to join the agency?
I joined after finishing my Masters where I did two work placements, one of which was in-house marketing for an agency in Chester.
Following my Masters, I felt a bit lost as to what my next step should be and it was my lecturer who introduced me to Armstrong. I started working for them a week later and haven’t looked back!
Q: What’s been your career highlight at Armstrong so far?
As someone who has spent the majority of their career at Armstrong, and was employee number 13, it has been incredible to be part of the agency’s growth. Sometimes I look around at our amazing office and 50 strong team and can’t believe it's the same agency!
Oh, and I love it when our work is recognised by the industry and wins awards – that is always a proud moment!
Q: Can you tell us about someone who has inspired you in your professional life?
Sounds a bit cheesy but probably my parents.
They always instilled a very strong work ethic in us from a young age. They both worked incredibly hard, and we always understood that if we wanted anything in life, we had to work for it. It was and is my biggest driving force.
Q: What’s the best thing about working at Armstrong?
The people. I am constantly in awe of what our team does every day. Agency life isn’t always easy but having a great bunch of colleagues makes it 100% easier.
Oh, and TAP Fridays – having a dedicated space to relax as a team after work is a great way for us all to end the week with a social catch up.
?? Quick-fire round ??
What is your…
● Favourite holiday?
Cuba. It was just 10 days of pure paradise.
● Best way to relax?
I love curling up with a glass of wine and a good film or book.