Tapping Into Your Expert Network

When you need help with your air conditioning – who do you call? You’ll call the HVAC expert – of course! Because you know that you have no business messing around with the air conditioning in your home – at least you don’t if you want some relief from the heat. You know that it’s not your area of expertise – and you’re liable to do more harm than good.

But what do you do when you need help with your business?

Be honest.

Do you try to fix it yourself? Do you try to handle everything yourself?

A bandage here. A quick fix there.

And then what happens?

Things start to fall apart.

Because you can’t do it alone.

None of us can.

You can’t be an expert in everything related to your business – no matter how hard you try or how much you want to.

And as your business grows, you need to tap into your expert network.

An expert network is just what it sounds like - a group of professionals who are leading experts in their field.

These are the people who can provide you with guidance, advice, research, a sounding board, illumination of your blind spots, and so much more.

You may be thinking, “Hmmm…do I have an expert network?”

The answer is yes – you do. Because if you are reading this, you’ve got an expert network available to you.

You just need to tap into it.

On Tuesdays, I’ve been sharing tools with you – that are often amazing people doing fantastic things – and they can be part of your network – if you just reach out to them.

There are also those people you’ve met along the way via your own networking. (If it’s been a while since you’ve spoken with them, set up that 15-minute Zoom coffee date and spend some time getting reacquainted.)

And, of course, you also have me! I’m here to support you – and if my expertise isn’t what you need at the moment, I’m sure I know someone and can point you in the right direction.

• You can go it alone for a while, but not forever. Without the support of others, you’ll find that:
• You’re a jack-of-all-trades and a master of none
• Your business begins to stagnate – when you really want it to grow
• You’re spending time doing tasks that are sucking your time and not leveraging your expertise
• You’re making mistakes

It’s time to tap into that expert network…and share your genius and benefit from the genius of others.

-Nettie