Tap into the Chinese Market: 3X More Enquiries for Dealership with RedNote

What is RedNote?

RedNote, or Xiaohongshu, is a Chinese social media app with 900,000 Australian users. Often described as a mix of TikTok and Pinterest, it's a hub for sharing life moments and product reviews.

With a highly engaged audience, users engage with content by commenting, sharing, and saving relatable videos and images, making it a powerful tool for discovery. This makes it ideal for businesses looking to capture the attention of a Chinese-speaking audience.

How does RedNote play a part in automotive marketing?

Targeting this community can be tough for Australian automotive dealers. It becomes worse when traditional callback methods fail due to language barriers. RedNote provides a familiar platform for these users. Individuals engage by posting their content from a point-of-view (POV) perspective. Unlike other platforms, posts become visible through algorithm-driven recommendations instead of paid advertising. Dealerships can share content, which makes connecting and communicating with potential buyers easier. RedNote effectively targets Chinese-speaking populations that were otherwise unreachable through traditional social media methods like Facebook, Instagram, and TikTok.

How GWM Client Used RedNote?

Background

A GWM dealer in Melbourne's eastern suburbs struggled to engage the 14% Chinese-speaking population within their PMA. Despite investing in Meta and Instagram, language barriers slowed down qualified leads. Why? These customers preferred using RedNote.

Execution

From September 2024 to January 2025, Ignite Group introduced a RedNote profile to the dealership. They created four monthly videos (30-90 seconds each). The videos focused on price comparisons, interior details, and test drives. Ignite Group managed community engagement and lead enquiries. This included content planning, performance analysis, and replying to comments and direct messages.

Results?

• Content relevancy: On average, high-performing videos received 2,500 views and 30+ likes per post. This placed Knox GWM in the top 10% of RedNote content among its peers.?
• Increased Click-Through Rate (CTR): The dealership achieved a Click-Through Rate (CTR) of 90%. Easily the highest among all dealerships on the platform.
• Increased lead generation by 3X: Monthly inquiries surged, leading to a spike in engagements.
• Model popularity: The strategy sparked interest in models like the Jolion, H6 GT, Jolion Hybrid, and Tank 300.
• Customer insights: The campaign provided insights into key decision points, informing future strategies.

Conclusion

This success story highlights the importance of understanding and adapting to customer preferences. Using RedNote, the dealership successfully tripled its leads among Chinese-speakers within months.

Contact Us

We've helped over 180 clients across Australia and New Zealand generate over 1 million leads in 10 years. Our specialists focus on Meta, TikTok, Spotify, and more. We’re the experts on marketing to the Australian automotive industry.?

Want to boost sales in your car dealership? We understand how to connect you to potential buyers via social media. Connect with Dean for a tailored strategy by calling +61419 642 530 or emailing [email protected], and we’ll get back to you.?