Tap, Accept, Grow: How Soft POS Apps Fuel SMEs
In today’s digital economy, small and mid-sized businesses throughout the MENA region are gaining a competitive advantage by adopting soft POS (Point of Sale) systems. These cutting-edge applications are doing much more than altering payments; they are spurring growth and fortifying businesses in a post pandemic world. ?
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How Soft POS Systems Work?
Soft POS applications?are transforming how payments are processed by harnessing the ubiquity of mobile devices. Once a soft POS app is installed on an NFC-enabled smartphone or a tablet, the device is transformed into a secure payment terminal that enables merchants to process contactless card payments via NFC technology. This seamless integration means that there is no need for additional hardware investments, making it an ideal solution for SMEs operating with limited resources.?
The process is straightforward: the merchant inputs the transaction amount into the app, and the customer completes the payment with a digital wallet like Apple Pay, Google Pay or Samsung Pay?by tapping their contactless card or NFC-enabled devices or wearables against the merchant's device. The transaction is encrypted and processed securely, adhering to the highest standards of data protection and security.
This technology not only streamlines transactions, but also places the latest payment innovations within reach for smaller businesses.?
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Advantages of Soft POS for SMEs?
Soft POS apps provide a cost-effective solution for digital payment processing. Unlike traditional POS systems, which often involve substantial investment in hardware, soft POS apps can be downloaded onto existing smartphones or tablets, significantly reducing setup costs and time to value. This is particularly relevant in a region where economic constraints and the rising cost of doing business are primary concerns for over 53% of SMEs according to Mastercard.?
Another significant advantage is the ease of use and minimal training required. Soft POS applications feature user-friendly interfaces, making them accessible even to those with limited technological acumen. ?
Solving Key Challenges for SMEs?
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In the MENA region, SMEs face several challenges, including limited access to credit, staff retention, and adapting to new technologies. Soft POS systems directly address these issues by offering a streamlined, secure, and efficient way to handle transactions and manage business operations. They also provide valuable insights into consumer behavior and business trends through built-in analytics, aiding SMEs in making informed decisions and potentially increasing profitability.?
The adaptability of soft POS applications to various business models, including retail, hospitality, and services, further underscores their utility. They allow SMEs to accept a range of payment methods, catering to consumer preferences for digital payments – a trend on the rise in the MENA region, with Mastercard citing 85% of consumers having used at least one emerging payment method in the past year.?
Why SMEs Need to Adopt Soft POS Systems?
Adopting soft POS systems aligns SMEs with the digital transformation sweeping across the MENA region. The Mastercard SME Confidence Index shows a strong correlation between digital adoption and projected revenue growth. In 2023, 72% of SMEs in the region expect similar or increased revenue, with digitization being a key driver of this optimism. In countries like the UAE, Saudi Arabia, and Oman, the expectation of revenue growth is even higher, underscoring the importance of digital tools like soft POS in fostering business success.?
Moreover, the shift towards digital payments is not just a trend but a necessity in the current economic climate.
As the region recovers from the pandemic and embarks on a growth trajectory, SMEs that embrace digital solutions like soft POS are better positioned to capitalize on new market opportunities and meet evolving consumer demands.?
What Makes for Great UX in Soft POS Systems?
A great user experience (UX) in soft POS systems is characterized by several factors.
Final Thoughts?
Soft POS apps are proving to be a game-changer for SMEs in the MENA region. By offering an affordable, efficient, and versatile solution for digital payment processing, they help businesses overcome significant challenges and capitalize on the opportunities presented by the digital economy. As the region continues to witness a surge in digital adoption, SMEs equipped with soft POS technology are poised to thrive. ?
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