The Tantalizing Taste of Lotus Biscoff

Do you recall the spicy, cinnamon & caramelized taste of the thin crunchy biscuit from one of your trips on Delta airlines? You guessed it right. I am talking about the one and only Lotus Biscoff. Biscoff as the name indicates is the perfect biscuit that could accompany your morning coffee.

**The below excerpt in "quotes" has been directly picked from the website of Lotus Biscoff.

“In 1932, a?Belgian?baker named Jan Boone Sr., created a caramelised biscuit with nothing but natural ingredients. He named it Lotus, after the flower that symbolises purity.

The story of Lotus Biscoff starts in 1932 in a local bakery in Lembeke, a Belgian town. The unique recipe was brought to perfection with carefully selected natural ingredients.

In the 1950’s, baker Boone started wrapping the biscuits individually. They were eagerly snapped up by cafés and restaurants as the biscuit to be served with a coffee. They became an instant hit because of their unique taste.

Through the years, Lotus Biscoff’s popularity has spread far beyond borders. Coffee lovers all over the world ask for a Lotus Biscoff with their latte or espresso.

The ingredients of Lotus Biscoff are as pure, the taste as unique and the biscuit as crunchy as ever. There are 6 billion biscuits a year coming out of their ovens, which are savoured over 6 continents, not only in its traditional form but in other forms as well, like a smooth spread and ice cream.

Today, Lotus Bakeries is still family-owned and based in its home town of Lembeke. And from there, the tasty cookie continues to conquer the world.”

Source: Lotusbiscoff.com

There is an unconditional JOY that is felt during creation that brings out our (creator's) passion in the product. These are moments, where we lose track of time, completely.

How do we tap into the power of such moments? What is the secret?

The above story of Lotus Biscoff is testimony to the unrestrained joy that is experienced when the creator’s heart is PURE, pristine & unsullied.

Lotus is a flower that has several symbolic meanings in different cultures. One of its most common associations is with purity, as the lotus plant grows in muddy water but produces a beautiful and clean flower.

When our inner self is pure and serene, we exude CONFIDENCE in our actions and decisions. Purity represents the perfect harmony between inner peace and outer strength.

When we as creators, put all our HEART & SOUL into creation, we tap into the ultimate power in the Universe - THAT CREATOR. And that CREATOR rewards us for OUR PURITY.

Such a work of HE-ART naturally cements TRUST with our customers, doesn’t it?

And the result? Their BLESSINGS.

A SALE is nothing but the TIPPING POINT at which this TRUST is formed. That tipping point where the JOURNEY of our personal BRAND begins...??

When we are representing a company or selling a product on their behalf, the customer is indeed keen on learning about how OUR product or solution can solve their problem. And this undoubtedly, creates that HOOK.

But, do you know what KEEPS them HOOKED?

It is the below ingredients.

1.????YOUR values

2.????YOUR passion

3.????YOUR energy

4.????YOUR vibe

5.????YOUR trials

6.????YOUR creations

7.????YOUR purity

8.????YOUR integrity

9.????YOUR resilience

10.?YOUR CONFIDENCE

?It is YOU who is the differentiator. The product is merely a RESULT.

“When you CHANGE the way you look at things, things that you look at begin to CHANGE.” -Dr. Wayne Dyer