Tangible Results

We regularly hear the call for tangible results.

Let’s plan for something that will deliver tangible results.

Let’s act now to get tangible results.

…and how would those tangible results be measured and ultimately benefit us?

Inevitably in business it comes back to increased profitability and revenue.

This is a paradox.

A paradox since the most intangible thing humankind has ever invented is currency (money), the basis for accounting for profitable revenue.

We talk about wanting tangible results denominated in this highly fungible yet intangible construct that only has value based on the belief we have in its worth.

We have a belief-based economic system and view of success that underlies how we understand getting results and being rewarded for them which actually constrains our actions.

Real tangible results should be reframed based not on currency which does provide a shorthand and strong cross-economy liquidity...

...yet rather what you can do with all forms of available resources and the freedom this provides for unconstrained action.

For this world of remarkable results we need new measures such as Return on Relationships, Return on Attention, and Return on Intention. Key performance indicators (KPIs) that truly reflect our transformative ambition and actions for what's next.

Tangible results should be reframed as the increasing capacity to do more. To do better. To do something significant.

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Kevin Clark delivers the keynote Success to Significance online and in person and is the co-host of Content Evolution nuWorld with new episodes every Thursday.